WHAT YOU’LL DO
As our Owned Media Lead you are responsible for:
CRM Planning & Channel Execution
Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar
Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels
Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned
Customer Data, Content Personalization & SEO
Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
Support Commercial team with SEO actions
Cross‑Functional Collaboration & Membership Activation
Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency
Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines
WHO YOU’LL WORK WITH
You'll join a collaborative marketing team of eight, partnering closely with brand, eCommerce, creative and CRM colleagues to deliver engaging customer experiences across our Owned media channels and Loyalty program.
WHO YOU ARE
We are looking for people with
3- 4 years' experience in CRM, or media planning (preferably in retail or e-commerce)
Knowledge of email, app, and digital channel management
Strong analytical and data interpretation skills
Proficient in campaign performance tracking and reporting tools
Strong relationship builder with the ability to collaborate and influence across the business.
Experience supporting or running loyalty programs is a nice-to-have
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs
You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories
We are an inclusive company where you are encouraged to be yourself at work
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Skills Required
- 3-4 years experience in CRM or media planning (preferably retail or e-commerce)
- Knowledge of email, app, and digital channel management
- Proficient in campaign performance tracking and reporting tools
- Strong analytical and data interpretation skills
- Strong relationship building with ability to collaborate and influence across the business
- Experience with Marketing Automation Platform (MAP) and building automated customer journeys
- Experience supporting or running loyalty programs
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
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