Marketing Campaign Manager, In-App and Lifecycle Marketing

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

As a Campaign Manager of In-App Channel Marketing for LendingClub, you will play a critical role in driving repeat and cross-buy sales within the online and mobile banking experience for LendingClub Members. This marketing channel enhances Member value and engagement by serving relevant offers and communications within the authenticated Member experience. A key contributor to loan issuance goals and revenue, this channel also serves as a primary go-to-market platform for new products and features of LendingClub Membership.
We are looking for a collaborative leader who thrives in a dynamic, fast-paced environment. This impactful role needs a creative problem solver who is agile in responding to rapidly changing market factors and passionate about delivering exceptional Member experiences.

What You'll Do

• Deliver Results: Develop and deliver key metrics and targets (KMTs) for quarterly/annual/daily sales and conversion performance for all lines of business through the channel
• Optimize Member Experience: Maximize sales and revenue by optimizing placements and marketing communications using data, technology, and marketing savvy
• Collaborate on GTM Strategies: Partner with Product Marketing to support effective go-to-market strategies, coordinate with execution teams to implement those strategies, and work with Analytics to measure and report on performance
• Develop Expertise: Build subject matter expertise on the LendingClub member marketing platforms and surrounding MarTech, becoming a practitioner in key tools for configuration, analytics, quality management, and stability monitoring. Act as a consultant to internal partners
• Champion Engagement: Drive mobile app adoption and increased Member engagement through authenticated website and app experiences
• Lead Growth Initiatives: Act as the business perspective for both run-the-bank and change-the-bank initiatives, focusing on product sales and Member engagement
• Data-Driven Decisions: Use data to establish priorities, drive decisions, and measure success, showcasing value to stakeholders
• Manage and Improve Processes: Create durable processes to scale the channel effectively, enhancing Member experiences while managing operational risk.
• Resolve Challenges: Take accountability for issue resolution, coordinating with cross-functional teams to address and prevent future risks
• Manage Partners and Contractor Support: Work with third-party vendors, especially those providing unique MarTech for the channel. Set priorities and extract maximum value from contractor and agency support

About You

• Experience: 4+ years in performance and/or channel marketing with demonstrated success in digital marketing optimization through testing and learning
• Collaborative Mindset: Proven ability to work in highly matrixed, cross-functional organizations with partners in line of business, engineering, product management, data science, and marketing
• Creative Problem-Solver: An innovative thinker who thrives on finding solutions to complex challenges
• Flexible and Agile: Adaptable to changing priorities, with experience in Agile disciplines a plus
• Driving Decisions and Building Consensus: Excellent analytical skills and proficiency in data-driven decision-making. Skilled at building consensus in a scaled matrixed organization 
• Strong Communicator: Exceptional verbal and written communication skills with a talent for managing stakeholder expectations
• Process and Project Management: Effective process manager who can demonstrate experience balancing speed, quality, and cost objectives
• Technical Proficiency: Familiarity with Salesforce consumer marketing tools (especially Interaction Studio/Personalization, Salesforce Marketing Cloud, and Mobile Studio), Heap, and Mobile Measurement Partners preferred. SQL knowledge is a bonus
• Education: Bachelor’s Degree in Marketing or a related field; or equivalent work experience

Work Location
San Francisco
 
We are currently working a hybrid schedule and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
 
Time Zone Requirements 
Primarily PT
Travel Requirements 
If you need to travel for work, LendingClub will cover your travel related expenses.
 
Compensation
The target base salary range for this position is 100,000-125,000. The position is also eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings), equity, and benefits. Our salary ranges, other compensation and benefits offered are determined by role, experience level and location.
 
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
 
#LI-Hybrid
#LI-HB1

LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected].