About the Role
FairPlay Sports Media is looking for an Organic Performance Executive to join our Audience team, supporting the delivery of organic growth across our English-speaking markets, primarily the UK and US.
Reporting directly to the Senior Organic Performance Manager, you'll play a key role in implementing SEO initiatives, monitoring performance, identifying opportunities for growth, and working closely with Content, Product and Engineering teams to improve organic visibility across Oddschecker.
This is an excellent opportunity for someone looking to develop their career within Organic Performance while working in one of the most competitive SEO environments in the industry.
Key ResponsibilitiesSupport the delivery of the organic growth strategy across the UK, US and English-speaking markets.
Carry out keyword research and identify opportunities to increase organic traffic.
Monitor organic performance using SEO and analytics tools.
Perform technical SEO audits and identify optimisation opportunities.
Work closely with Content teams to optimise existing content and support new content initiatives.
Support Product and Engineering teams by raising SEO requirements and validating implementations.
Monitor rankings, crawl health, indexing and Core Web Vitals.
Support testing initiatives including A/B testing and SEO experiments.
Assist with competitor analysis and market research.
Work alongside the Digital PR team to support link acquisition initiatives.
Produce regular SEO performance reports and dashboards.
Stay up to date with Google algorithm updates and developments within AI search.
Support optimisation across emerging AI-powered search experiences.
Previous experience in SEO or Organic Performance.
Good understanding of technical SEO fundamentals.
Experience using Google Analytics 4 and Google Search Console.
Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog.
Strong analytical mindset.
Understanding of keyword research and content optimisation.
Excellent attention to detail.
Strong communication skills.
Experience working within betting, gaming, sports media, publishing or another competitive digital industry would be highly desirable.
Curiosity around AI-powered search and emerging SEO trends.
Curious and eager to learn.
Highly organised.
Comfortable working in a fast-paced environment.
Data-driven.
Collaborative.
Commercially aware.
Passionate about SEO and organic growth
Skills Required
- Previous experience in SEO or Organic Performance
- Good understanding of technical SEO fundamentals
- Experience using Google Analytics 4 and Google Search Console
- Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog
- Strong analytical mindset
- Understanding of keyword research and content optimisation
- Excellent attention to detail
- Strong communication skills
- Experience working within betting, gaming, sports media, publishing or another competitive digital industry
- Curiosity around AI-powered search and emerging SEO trends
What We Do
FairPlay Sports Media is a global technology-driven media network and BetTech infrastructure provider that empowers betting operators, media publishers, and rights holders to monetize sports engagement beyond passive advertising. Backed by Bruin Capital and led by Group CEO Stuart Simms, we are redefining the relationship between sports media and betting. We are not a traditional affiliate network; we are the AI-powered operating system for the regulated sports betting industry. By combining 25 years of proprietary betting data with advanced Agentic AI and Managed Trading Services, we bridge the gap between fan engagement and commercial transaction; turning passive viewers into high-value, revenue-generating customers. From "Renting Audiences" to "Owning Outcomes" C-Suite leaders face a "Commodity Trap" with inefficient AdTech. We solve this with our "Virtuous Circle" methodology, which fuses: First-Party Data: Real-time behavioral insights from over 100 million monthly unique users. Agentic AI: Autonomous predictive models (via FairPlay AI, formerly Quarter4) that identify high-intent betting moments. BetTech Connectivity: Low-latency OddsGrid APIs and white-label widgets that increase Yield (RPM). The result? We help partners significantly reduce Cost Per Acquisition (CPA), extend Lifetime Value (LTV), and ensure rigorous compliance across regulated markets (UK, Europe, US). The Tech Stack: Powered by "Teammate" & OddsGrid Our proprietary stack integrates seamlessly into partner ecosystems: FairPlay AI & "Teammate": Our Generative AI assistant acts as a 24/7 betting analyst, leveraging neural networks to generate probability-based predictions that drive retention. OddsGrid: Processing 100 million data updates weekly, our pricing engine provides the industry's most robust real-time data feeds. Managed Trading: We act as an extension of your team, optimizing risk and pricing to maximize commercial performance. Our Network Previously Oddschecker Global Media, our portfolio; including oddschecker, WhoScored, SuperScommesse, Confido Network, and CasinoSmash, serves as the data engine for our B2B infrastructure.
Why Work With Us
FairPlay Sports Media is the AI-powered operating system for sports monetization. We combine deep-tech innovation with the global scale of brands like oddschecker. Join us to build Agentic AI that processes 100m data updates weekly to predict fan behavior. Don't just watch the game; engineer the outcome.
