This position coordinates all pre- and post-launch campaign requirements including tagging, tracking and technical support.
ACCOUNTABILITIES
GENERATE HTML TEST TAGS AND CHECK FUNCTIONALITY

• Maintain integrity of ad tagging structure to enable data collection strategies
• Create site side tracking tags (Floodlight, conversion tracking, etc.)
• Work with internal partner to test and implement site side tracking tags

PERFORM QUALITY ASSURANCE OF ALL CAMPAIGN MATERIALS

• Validates accuracy of ad tags, creative, and 3rd party pixels and wrappers, prior to launch
• Assist Programmatic buying team in campaign setup and management in DSPs
• Provide technical support in media team coordination
• Traffic display and video campaigns in DCM following proper naming and tagging structure

QUALIFICATIONS
REQUIRED

• Bachelor's degree in information systems, software engineering, business or equivalent
• Advance knowledge and experience of Excel
• Excellent analytical and technical skills with a high attention to detail; demonstrated strength in problem-solving and multitasking
• Intermediate level knowledge of Tableau
• Problem-solving and solution-seeking mentality

PREFERRED

• Experience working in ad serving platform
• Experience developing data related presentations/tools that can be easily understood and used by end-users