Are you a commercially driven leader who thrives in building new markets and leading high‑performance project teams?
Expo Centric is expanding nationally, and we're looking for a dynamic General Manager – Perth to establish, grow, and lead our Western Australia operation. This role is ideal for someone who combines strong commercial acumen, relationship-building expertise, and hands-on project leadership.
Expo Centric is a leading exhibition and event design company delivering award-winning custom stands and brand experiences across Australia and internationally. We specialise in creating meaningful brand environments that connect companies with their audiences at exhibitions, conferences, and events.
As part of our team, you will help build a strong market presence in WA while embodying our core values: Courage, Curiosity, Selflessness, Judgement, and Communication.
🎥 Discover what we do at Expo Centric:
https://www.youtube.com/watch?v=7yKFWj_8e3Q
https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s
🔍 What You'll Do
- Business Development & Revenue Growth
- Develop and execute a growth strategy for the WA market
- Identify, target, and secure new clients across exhibitions, conferences, and brand activations
- Build relationships with event organisers, venues, agencies, and corporate brands
- Drive a strong revenue pipeline and meet agreed targets
- Represent Expo Centric at industry events and networking opportunities
Client Relationship Management
- Build long-term partnerships with key WA clients
- Lead client pitches, meetings, and presentations
- Translate client objectives into creative and effective exhibition solutions
- Ensure high satisfaction, strong retention, and repeat business
Project Oversight
- Oversee projects from brief to delivery
- Work closely with designers, project managers, and production teams
- Ensure projects are delivered on time, on budget, and with exceptional quality
- Manage risks, logistics, and client expectations
Operations & Team Leadership
- Establish and manage Perth office operations
- Build, grow, and lead a local team over time
- Coordinate closely with the Sydney head office for production, design, and logistics
- Maintain operational excellence and quality control
Financial Management
- Manage the P&L of the WA business unit
- Monitor project margins and financial performance
- Ensure profitability and adherence to business targets
Brand Representation
- Act as the face of Expo Centric in Western Australia
- Maintain strong relationships with local venues, suppliers, and industry partners
- Promote Expo Centric's reputation for creativity, reliability, and service excellence
✅ What You Bring
Essential
- 7+ years of experience in events, exhibitions, experiential marketing, or related industries
- Strong business development and sales experience
- Experience managing large-scale projects and client relationships
- Strong commercial understanding of budgets, margins, and profitability
- Excellent communication, negotiation, and presentation skills
- Proven leadership experience and the ability to build high-performing team.
Highly Desirable
- Background in exhibition stand design/build or event production
- Existing WA industry relationships
- Experience managing P&L or business units
- Experience working with corporate brands, agencies, or event organisers
✨ Personal Attributes
- Entrepreneurial and commercially minded
- Highly organised and results-driven
- Strong leadership and decision-making skills
- Thrives in a fast-paced, project-driven environment
- Excellent relationship builder with industry presence
🌟 Why Join Expo Centric?
- Lead and grow the WA business
- Work with a creative national team across award-winning projects
- Exposure to major exhibitions and global brands
- Competitive salary package + performance incentives
- Long-term career growth in a rapidly expanding company
📈 Success in This Role Looks Like
- Strong revenue growth in the WA region
- Acquisition of new and high-value clients
- High-quality project delivery and client satisfaction
- Repeat business and long-term partnerships
- Establishing Expo Centric as a leading exhibition partner in Western Australia
Ready to Apply?
Submit your CV and a short cover letter outlining how your experience aligns with this role.
Expo Centric is committed to equal opportunity and encourages applications from Aboriginal and Torres Strait Islander peoples, veterans, and individuals from diverse backgrounds.
🌐 www.expocentric.com.au
What We Do
We create high-impact experiences that break through the clutter of everything competing for your visitor's attention. We turn our clients' messages into soaring structures and immersive multimedia, into compelling visions and touching moments. As a full-service experiential agency, we offer integrated marketing strategies, design consultation, custom design and construction, total graphics production, multimedia, all animations, and storage facilities. We manage every aspect of experiential activations in a way that saves time and money. Our Services Include: Integrated Marketing Campaigns Custom Exhibition Stand Design & Construction Point Of Sale Displays Retail & Commercial Activations Event Management Content Creation Graphic Design Promotional Material, Merchandising and Staff Uniforms Event Staffing Interactive Brand Experiences Road Shows Sampling & Promotions Project Management & Logistics
