OEM Regional Sales Manager

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in Milan, ITA
In-Office or Remote
Senior level
Energy • Utilities • Industrial • Manufacturing
The Role
Manage OEM sales across Europe and the UK, exceeding bookings and shipment targets, growing customer accounts, developing proposals, and winning factory projects. Build relationships with OEMs, distributors, consulting engineers, and decision-makers; establish the basis of design; manage sales pipelines; provide post-sale support; maintain CRM records; monitor markets; and collaborate with engineering, supply chain, marketing, operations, and service teams. The role requires value-based selling, technical product knowledge, territory planning, and frequent travel.
Summary Generated by Built In

Title:  OEM Sales Manager (m/f/d)
Reports to: EMEA Sales Director   Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet. As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges. In this role, you will be at the helm of our OEM sales efforts within Europe/UK region, driving strategies and achieving both personal and group sales goals for both services and products through value-based selling. You'll strive to exceed customer expectations and foster satisfaction through a variety of responsibilities. This position will be located in Europe.   Key Responsibilities: Sales Performance Surpass Booking and Shipment Targets: Consistently exceed assigned bookings and shipment targets within the designated territory. Manage Accounts: Directly oversee assigned accounts, ensuring proactive engagement and customer satisfaction. Prepare Proposals and Quotations: Create detailed proposals and quotations in line with the Armstrong sales process, using available tools. Expand Customer Base: Build and grow the direct customer base by nurturing relationships with key OEM customers, distributors, and design engineers, while identifying new market opportunities. Brand Loyalty Enhancement: Orchestrate sales and marketing campaigns that not only boost sales figures but also enhance brand recognition and loyalty, refining margins and expanding your reach. Channel of Sale: Define and operate the OEM sales channel within Europe/UK regionto optimize market reach and effectiveness. Customer management and sales execution: Establishes and maintains cadence of contact with decision makers in potential and existing customers with a formalized work plan. Factory program and project winning: Facilitates through both client and internal functional stakeholders the successful achievement of basis of design specification for new factory programs and projects with supply chain, engineering, product marketing, operations, quality, and warranty leaders.
“Leverage” project funnel development, management, and winning: Manage successful “leverage” project pipeline by training and educating OEM sales and service teams, engagement with national and regional management, participation in national and regional sales and service meetings, and project winning support (i.e. joint sales calls and quotation support).   Customer Relationship Management Build and Maintain Client Relationships: Develop and sustain strong relationships with clients. Focus on becoming the Basis of Design (BoD) by establishing a proactive relationship with consulting engineers by providing value early in the design process. Understand Customer Needs: Gain a deep understanding of customer needs and challenges to offer tailored solutions. Deliver Post-Sale Support: Provide exceptional post-sale support to resolve issues and ensure high levels of customer satisfaction. Record Keeping: Maintain comprehensive customer and competitor records and engage in sales planning sessions. Feedback Analysis: Analyze customer feedback to continuously improve our market share. Solution and Service Selling: Demonstrated value-selling expertise to effectively communicate the benefits of our products, services, and solutions to customers, thereby increasing margins and close rates.   Product Knowledge and Sales Strategy Sell Armstrong Products: Promote and sell Armstrong products and solutions, leveraging Armstrong’s sales strategy & process Territory Management: Responsible for calling on OEM customers (chillers, heat pumps, CDU, boiler and modular packagers) on a weekly basis to grow your sales funnel and close projects. Develop a written territory plan with objectives, goals, sales strategies, tactics to ensure sales objectives are exceeded.  Maintain Product Knowledge: Have a thorough understanding of product features, benefits, and competitive advantages. Develop Sales Strategies: Collaborate in creating sales strategies, marketing channels, and sales forecasts. Implement Best Practices: Apply commercial best practices in alignment with the Armstrong Sales Process to ensure consistent execution excellence.   Administrative Responsibilities Update CRM System: Maintain accurate records of sales activities and customer information in the CRM system real time. Reporting: Leverage Armstrong’s CRM tool daily to measure, track all sales activities and produce bi-weekly market activity reports as required. Monitor Market Conditions: Track competitive activities and market conditions to stay informed.   Team Collaboration and Development Promote Teamwork: Work closely with other departments, providing valuable feedback to enhance our operations and help ensure on time services to our customers. Support Special Projects: Support various projects assigned by management to ensure continued development of skills. Sales Associations: Join key trade associations within Europe/UK region and actively participate in the local chapters of associations like: Eurovent, AREA & REHVA   What We’re Looking For To thrive in this role, you should bring: Education and Experience •
University degree in Mechanical/Electrical Engineering and a marketeer who is customer centric. •
At least 5 years of experience in industry-related direct sales, particularly in solution and value-based sales. Technical and Sales Skills: •
In-depth knowledge of OEM solutions and systems, including OEM product selection software. •
Experience in tracking sales information of customers, forecasts, and reports using related software applications such as CRM. •
Strong understanding of complex B2B sales cycles and negotiation techniques. •
Passion to win in your local marketplace. •
Proven track record of exceeding sales targets and achieving revenue growth. •
Proficiency in Microsoft Office 365. •
Create and deliver compelling presentations to prospective customers to demonstrate the value of products and services. •
Use Armstrong's sales process and value tools to present sustainable solutions that deliver energy efficiency and long-term savings. Soft skills and other requirements: Able to communicate (verbal and written) in English with multilingual proficiencies across French, Italian, Spanish or German. •
The capability to simplify complex problems, conduct root cause analysis, and provide clear, well-thought-out recommendations. •
Strong, team-oriented leadership skills with presence and a bias for action. •
Strong attention to detail and highly organized. •
Ability to communicate in an open and authentic manner in all situations. •
Willing to travel up to 60-70% of the time   Why Armstrong Fluid Technology? By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology. You’ll have endless opportunities to learn, grow, and make a significant impact on the world by reducing carbon emissions and energy costs. Together, we'll build tomorrow’s solutions today and enjoy a safer and greener world.

Skills Required

  • University degree in Mechanical Engineering or Electrical Engineering
  • At least 5 years of industry-related direct sales experience
  • Experience in solution-based and value-based sales
  • In-depth knowledge of OEM solutions and systems
  • Experience with OEM product selection software
  • Experience tracking customer sales information, forecasts, and reports using CRM or related software
  • Strong understanding of complex B2B sales cycles and negotiation techniques
  • Proven record of exceeding sales targets and achieving revenue growth
  • Proficiency in Microsoft Office 365
  • Ability to create and deliver customer presentations
  • English verbal and written communication skills
  • Multilingual proficiency in French, Italian, Spanish, or German
  • Ability to simplify complex problems, conduct root cause analysis, and provide recommendations
  • Strong team-oriented leadership skills
  • Strong attention to detail and organizational skills
  • Willingness to travel up to 60–70% of the time
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The Company
1,226 Employees
Year Founded: 1934

What We Do

Armstrong Fluid Technology is a global leader and innovator in the design, engineering, and manufacturing of intelligent fluid-flow equipment, control solutions, and optimization technologies. Focusing on HVAC, plumbing, and fire safety applications, the company provides energy-efficient and cost-effective solutions and performance management services to building and facility professionals worldwide, leveraging edge computing, IoT, and machine learning to optimize building mechanical systems.

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