Job Description:
Reports To: VP, North America Market Strategy and Deployment
Champion Petfoods is on an exciting journey of growth, with digital transformation at the heart of our strategy. We’re seeking a dynamic and strategic digital leader to shape and execute our digital marketing strategy across the North American market. This role will report to the VP of Market Strategy and Deployment and be responsible for deploying regional campaigns, local partnerships, and activations that align with local market conditions and business objectives.
As a key member of the North America Marketing team, you’ll collaborate with cross-functional and global partners to ensure brand consistency across all digital touchpoints—including websites, mobile platforms, social media, and CRM—while tailoring execution for local relevance and impact. You’ll work closely with the Shopper and Sales teams to support seamless implementation, aligned digital activations and prompt consideration with premium dog and cat shoppers. This role requires a self-starter with a strong grasp of consumer behavior, digital platforms, and performance marketing—ideally with experience in consumer goods or pet care.
Key Responsibilities
•Digital Ecosystem Ownership: Lead the strategic development and operational oversight of global brand websites, ensuring optimal UX, SEO performance, and content relevance and governance across markets.
•Media: Collaborate with Global Marketing to develop and optimize paid media plans that support North American business goals. Oversee regional media asset development and performance tracking.
•Social Media: Define and execute the regional organic social strategy. Manage agency partners to deliver compelling content, community engagement, and performance insights.
•Partnerships: Own the regional partnerships and communities strategy. Identify and activate relevant partners and influencers to drive brand engagement and reach.
•Content Governance & Localization: Ensure local content is accurate, compliant, and aligned with brand standards. Provide input into global content development and manage regional customization requests.
•Sales Enablement: Collaborate with the sales teams to provide the necessary tools, resources, and training to effectively leverage and align marketing activations to drive retail performance.
•Budget & Resource Management: Oversee local marketing budgets to ensure efficient allocation and optimization of resources. Track spend against budgets and provide regular reports on the return on investment (ROI) of marketing activities.
•Performance Monitoring & Reporting: Monitor and evaluate the effectiveness of marketing activations. Provide ongoing reports to the EMEA Regional Marketing Director, highlighting key performance indicators (KPIs), market feedback, and areas for improvement.
•Digital Innovation: Monitor emerging digital trends, consumer insights, and market dynamics to identify opportunities that elevate the digital brand experience and drive competitive advantage
•Team Culture & Growth Mindset: Foster a collaborative, curious, and creative team culture by building strong internal partnerships and promoting a growth-oriented mindset within Champion and the broader Mars Pet Nutrition Digital community.
Requirements
•Bachelor’s degree in Marketing, Digital Media, Communications, or related field
•5–8 years of experience in digital marketing, preferably in consumer goods or pet care
•Proven success in managing digital brand experiences across multiple channels
•Strong knowledge of digital tools and platforms (e.g., CMS, CRM, analytics, social media, marketing automation)
•Excellent project management and organizational skills
•Strong communication and stakeholder management abilities
•Strategic thinker with a creative mindset and attention to detail
•Experience working with cross-functional and cross-cultural teams
Mars Leadership Competencies:
•Collaborates
•Drives Results
•Communicates Effectively
•Plans and Aligns
•Manages Ambiguity
Annual Salary Range: $165,000-$175,000
The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
