Next Gen 2024

Posted 16 Days Ago
Be an Early Applicant
8 Locations
Internship
Consulting
The Role
As an intern at Landor, you will work on various branding projects, collaborate with talented professionals, and contribute your ideas. You'll focus on the brand transformation of 'X' (formerly known as Twitter), exploring its visual identity and ways to reconnect with users.
Summary Generated by Built In

***APPLICATIONS ONLY FOR ATTENDEES OF THE 2024 NEXT GEN: BRAND TRANSFORMERS PROGRAMME. In order to apply for this internship opportunity, you must have attended (or watched back) all 9 of the Next Gen sessions from 2024***

An internship at Landor is a unique and extremely rewarding experience. You’ll learn by participating in projects from start to finish, taking on tasks independently, and as part of a team. You’ll be able to listen, learn and grow by working collaboratively with some of the best in class talent there is. As well as input your own ideas and thoughts to the process. You can expect to be exposed to a wide range of projects, clients, tools, and processes.

The Brief:

More than a year after Twitter rebranded to 'X', people still refer to it as ‘'X (formerly known as Twitter)”

Think about…

Can ‘X’ make a comeback? And what would it take?

How is their visual identity working? What assets should they use more, use differently or leave behind?

Should ‘X’ stay or be renamed? Why?

How could ‘X’ reconnect with the users and audience they have perhaps lost?

How can ‘X’ activate its brand to attract new, younger users?

Can ‘X’ move away from being a platform for complaints and hate speech and become a platform of optimism for the future, allowing users to solve problems together? How can design/branding help ‘X’ to get to a place that these types of conversations would start happening?

APPLICATION DEADLINE NOVEMBER 15

#LI-DNI #LI-DNP

The Company
Chicago, IL
622 Employees
On-site Workplace
Year Founded: 1941

What We Do

A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design.
Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Alitalia, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group. Landor is a member of WPP, the world's largest marketing and communications firm.

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