WETM-TV (NBC) in Elmira, NY is looking for a Multimedia Marketing Specialist. The Multimedia Marketing Specialist consults with local businesses and organizations to provide customized marketing and advertising solutions utilizing a portfolio of local/ national broadcast television programming, event sponsorships and a broad portfolio of digital media products including streaming and on demand video. Our NBC television affiliation provides outstanding opportunities for local placement within news content, sports and entertainment programing including but not limited to NFL, NBA, MLB, NASCAR, PGA, and NCAA sports coverage. Our broadcast television and online content allows our Multimedia Marketing Specialists to provide advertising and marketing solutions offering strong consumer engagement and targeted campaigns designed to drive sales and promote client brands.
- Prospects for new client engagement through a combination of online research, management recommendations and local business networking to identify key decision makers within each organization.
- Maintains a portfolio of assigned client accounts and develops new business relationships.
- Prepares and presents recommended advertising and marketing solutions to clients utilizing Nexstar Media advertising products.
- Develops creative commercial concepts in partnership with our production team to create a strong advertising message for consumer engagement.
- Demonstrates to customers how our recommended custom advertising and marketing strategies will help promote their products or services in the most effective way possible.
- Participates in ongoing company training and weekly team/individual meetings with management.
- Performs other duties as assigned.
Preferred Skills:
- Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, marketing or customer service.
- Valid driver’s license with an acceptable driving record.
- Proficiency with Microsoft Office products.
Base Salary / Draw Range: $33,280 - $45,000 per year
Additional Pay Details:
- First 90 Days: Guaranteed base salary of $33,280 to $45,000 per year, plus ability to earn commissions
- After 90 Days: $33,280 to $45,000 per year draw against earned commissions
- Commission: Position earns performance-based sales commission with unlimited earning potential
Skills Required
- Bachelor’s degree in marketing, advertising, mass communications, or a related field, or equivalent education and work-related experience
- At least one year of experience in sales, marketing, or customer service
- Valid driver’s license with an acceptable driving record
- Proficiency with Microsoft Office products
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
