Marketing Programme Lead

2178 - MROI Programme Lead

Role Summary and Impact

We are seeking a Global MROI Programme Leader to own and drive the end-to-end delivery of the MROI programme for our Global Nestlé account. This is a senior, highly visible role that sits within WPP Media's Global Data, Tech & Analytics Leadership team, with direct accountability for programme quality, 

• Own the complete MROI programme lifecycle — from data charters and data QA, through modelling, data ingestion and outputs integration into WPP tech systems and tools.
• Ensure all modelling workstreams are connected, non-duplicative, and aligned to the global MROI framework and broader analytics discipline strategy.
• Own programme timelines, milestones, risk escalation protocols, and quality control standards across all MROI workstreams globally.

• Lead the data QA function for the MROI programme, ensuring all data inputs meet the marketing data foundations and analytics (MDFA) requirements for modelling integrity and output reliability.
• Liaise with the local markets and data & tech teams to ensure datasets, modelling requirements, and platform integrations meet programme specifications and client expectations.
• Drive the ingestion of MROI response curves and programme outputs into WPP proprietary tools such as Campaign Strategies, ensuring insights translate into tangible media investment decisions.

• Lead market-by-market adoption of MROI outputs, supporting local teams in embedding insights into media planning and budgeting decisions.
• Execute the global adoption agenda defined by the Global Analytics Lead, acting as the primary operational driver across all markets — with particular focus on ZEUR and AOA markets.
• Build and disseminate a library of best practices, case studies, and success stories that demonstrate clear, measurable value of the MROI programme to internal and client stakeholders.

• Act as the central coordination point across global, ZEUR, and local market teams, ensuring alignment and momentum across all MROI programme workstreams.
• Manage senior stakeholder relationships with key MROI programme leads at Nestlé at both Zone and Global levels, building trusted partnerships grounded in programme transparency and delivery excellence.
• Represent the MROI programme in senior-level forums and governance meetings, communicating performance, risks, and strategic progress with clarity and confidence.

Skills and Experience

• Extensive experience in a senior leadership role within analytics, marketing measurement, or programme management — ideally within a global media agency, management consultancy, or data-driven marketing organisation.
• Demonstrable expertise in Marketing Mix Modelling (MMM) & MROI methodologies, with a strong understanding of data inputs, model outputs, and the practical application of econometric insights for optimal media planning.
• Proven track record of driving programme adoption and measurable business impact at scale — across multiple markets or within large, complex global client accounts.
• Strong expertise in data quality management, change management, and the operationalisation of analytical outputs within planning systems and tools.
• Exceptional communication and influencing skills, with demonstrated ability to engage and align senior stakeholders — including C-suite and global client leads — across diverse cultural and organisational contexts.
• Strategic mindset combined with strong operational execution capability — the ability to translate global strategy into market-level action plans with measurable outcomes.
• Collaborative leadership style, with experience working cross-functionally across analytics, data engineering, technology, and commercial teams in a global matrix environment.
• Highly analytical, with the ability to interpret complex datasets, evaluate programme performance, and make data-informed recommendations to senior leadership.
• Experience working on FMCG or CPG client accounts at a global scale is strongly desirable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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