This is a unique marketing leadership opportunity to define product strategy, lead market positioning, and collaborate with key opinion leaders — all while representing a global leader in healthcare technology. If you're passionate about making a real impact in the healthcare space and thrive in a dynamic, strategic environment, we’d love to hear from you.
In this senior individual contributor role, you shape the future of MR downstream marketing across the zone, while contributing upstream to the development of the MR product and solution roadmap. You act as a strategic partner across product, sales, and clinical teams—turning insight into impact.
This role is remote or hybrid based in either of the mentioned countries and requires around 50% of business traveling in the zone.
At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.Job Description
- You lead downstream marketing for MR in the zone and contribute upstream to the development of the roadmap for new products and solutions in the MR modality
- You define marketing strategies and implement tactical actions to drive internal growth across relevant Private and Public markets
- You develop a business strategy for the zone to achieve objectives set by general management
- You ensure quarterly and annual targets defined in the modality operational plan are achieved
- You take full responsibility for new product launch programs in your geographical area, ensuring strong product positioning, localized value propositions, and effective distribution strategies
- You create overall demand and drive product activities in close partnership with Marketing Communication and Public Relations teams to develop and implement impactful MarCom plans
- You train and guide teams responsible for product differentiation, ensuring clear positioning, compelling value propositions, and consistent key messages across the assigned territory
- You gather the voice of the customer and monitor market dynamics, working closely with the Regional Product Marketing Manager to quantify customer needs into business opportunities and risks
- You translate customer and geographical requirements into meaningful input for the MR product roadmap
- You analyze the market and competitive landscape to identify growth opportunities and anticipate potential threats
- You collaborate with MR Modality Managers, Country Imaging Sales Leaders, Account Managers, and Service Sales teams to design efficient and innovative solutions to customer challenges
- You work closely with the Clinical MR team to strengthen clinical selling skills and embed a strong clinical mindset across sales and product organizations
- You support PSS teams by helping differentiate offers at every stage of the sales process, accelerating customer decision-making and driving successful outcomes
- You actively participate in meetings with prospective and existing clients, representing advanced product expertise and deep MR knowledge
- You contribute to the development of sales strategies based on specific customer needs identified during these interactions
- You know, engage, and influence key opinion leaders (KOLs) in relevant medical fields and develop and execute regional KOL, reference, and show-site strategies
- You exercise sound judgment when assessing financial, operational, and commercial risks associated with business projects proposed by your team
- You build and maintain a strong professional network across internal functions and external stakeholders to ensure effective collaboration and project execution
- You ensure optimal customer satisfaction with all proposed and implemented solutions
- You continuously develop in-depth clinical and technical expertise, staying ahead of current and future trends in healthcare technology and financing models
- You stay informed of the technical and clinical challenges faced by customers in their day-to-day work
- You foster a collaborative and engaging team environment by encouraging involvement, celebrating successes, and sharing best practices
- You actively promote the visibility of your team by connecting their contributions with senior leaders across the region, product organizations, and relevant modalities
- You bring a Bachelor’s or Master’s degree in Marketing, Business, Engineering, or a related field; an MBA is a plus
- You have significant experience in healthcare marketing, product management, or strategic sales, ideally in imaging or diagnostics
- You demonstrate proven experience in MR imaging with the ability to translate customer needs into solutions and marketing strategies
- You are skilled at converting market insights into actionable strategies and leading cross-functional collaboration
- You communicate confidently and effectively, with strong stakeholder management skills and experience working with KOLs and clinical teams
- You are fluent in English; additional regional language skills are a strong advantage
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
BehaviorsWe expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Total RewardsOur total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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Additional InformationRelocation Assistance Provided: No
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
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Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
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Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
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What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
