At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
About the team:
The Member Engagement Marketing (MEM) Copy team sits within our UK/Europe Marketing function, with a focus on producing content for our current Tide members. We work especially closely with our colleagues in CRM to develop engaging copy for campaigns which cover Tide’s full suite of products and features. We’re a 7-person team which includes local writers for our German and French markets, too. Come join us!
As a Midweight Copywriter, you’ll be:
- Understanding what a good brief looks like and answering it with high-quality English copy that drives product engagement
- Jargon busting! Turning technical information into simple, compelling messaging and content
- Creative copywriting across multiple formats, primarily email and mobile notifications, but also blog posts and landing pages
- Passionate about customer experience, with a focus on delivering the best, most engaging content for SMEs
- Reviewing, amending and approving existing content, including the work of other writers. You’ll be a source of support and guidance for other writers both in the team and around the business
- Collaborating with multiple teams, including our copy community, to deliver Tide’s overarching strategy
- Confident in communicating with various stakeholders to provide updates on projects
- Working with a stellar content team who have a proven track record of delivering excellent copy
What makes you a great fit:
- Excellent communication and copywriting skills. As this is a midweight role, we’d expect you’ve been in a copy or content writing role for around 2 years
- Strong proofreading and editing skills in the English language: you’re known for your attention to detail and impeccable spelling and grammar
- You’re passionate about problem-solving and suggesting new initiatives to improve ways of working
- You’re knowledgeable about the SME sector, including UK industry trends and competition
- You’re self-assured, driven, able to make decisions and take responsibility for them
- You have experience of working with a Style Guide or Tone of Voice guide and understand why this is important
- You have experience of working with a CRM team as stakeholders or colleagues
- You have excellent planning, organisational and time management skills
- You have experience with Jira and Confluence. Experience with Contentful or any CMS tools is also a nice to have
- You have experience in finance, a start-up or fast-growing company
- You have a copywriting portfolio - please share this alongside your application
Salary: EUR 20,400 - EUR 22,950 annual gross
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Sabbatical Leave
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Skills Required
- Around 2 years' experience in copy or content writing
- Excellent communication and copywriting skills in English
- Strong proofreading and editing skills with impeccable spelling and grammar
- Experience working with a Style Guide or Tone of Voice guide
- Experience collaborating with CRM teams or stakeholders
- Experience with Jira and Confluence
- Copywriting portfolio (samples) to submit with application
- Excellent planning, organisational and time management skills
- Knowledge of the SME sector, including UK industry trends and competition
- Experience with Contentful or other CMS tools
- Experience in finance or working at a start-up / fast-growing company
What We Do
Tide is the leading provider of UK small business (SMEs) accounts and one of the fastest-growing fintechs in the UK. Tide is live in the UK and India with over 550,000 members in the UK and more than 150,000 in India. Tide is transforming the small business banking market. Our platform not only offers business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses, such as full integration with accounting systems (live for our UK members, coming soon to India). Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money. Tide was awarded Innovative Product of the Year at the Growth Finance Awards 2022 and New Market Entrant of the Year at the UK-India Awards 2022. Tide was also named one of CB Insights global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023. Tide facts: Tide is available for UK and Indian SMEs Over 550,000 UK members and growing rapidly Over 150,000 India members since December 2022 Over £200 million raised in funding Over 1,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, a technology centre in Hyderabad, India and offices in Gurugram, near New Delhi
