You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...
Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.
Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.
Take a closer look at exactly what this means and how it works .
What have we been up to since then...?
In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:
🚀 Raised an awesome Series A investment round of over $13m
🚀 Grown the team to over 50 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working
🚀 Launched Laka in a total of 5 countries, essentially helping more people in more places!
🚀 Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering
🚀 Been awarded 'Best Cycle Insurance Provider' (for the past 6 years in a row - go us! 🥳)
🚀 Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like
🚀 We've also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!
Help us continue to change an outdated industry...
We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.
About the role
Day-to-day, you'll be the lynchpin in bringing our brand to life through digital channels. From continuously evolving the impact that our brand identity has on our digital product to supporting our creative team to bring our brand to life in marketing campaigns. You'll be tasked with bringing what makes Laka unique to life in every digital interaction.
On this journey, you will be supported and report to our Senior Product Designer.
As a Mid-weight Product Designer / Digital Designer you’ll:
- Develop and refine our product’s visual identity across mobile and desktop.
- Collaborate on building and maintaining our component library to ensure consistency across our digital products.
- Transform user flows and prototypes into polished, high-fidelity UI designs with a focus on intuitive interaction and usability.
- Work hand-in-hand with product managers and tech leads to align design decisions with user needs and technical capabilities,
- Partner with creative and go-to-market teams to conceptualise and execute digital designs for creative campaigns across social media, email, and other channels, ensuring an integrated and seamless customer experience.
- Incorporate user feedback and usability testing insights to continuously iterate and improve our digital experiences.
You’ll be successful by:
- Having a few of years' experience of transforming complex user requirements into visually appealing and simple user experiences
- Having the relevant skillsets to create clever, engaging and eye-catching digital campaign designs
- Being structured and self-directed in how you approach your work
- Bringing smart ways of working into our workflows to empower others in Laka
- Having a strong empathy for cyclists (we can bring you up to speed with the latest bike tech)
And just so you know, Insurance experience isn’t required (for most roles). We’ll teach you anything you need to know and upskill you if needed. But… before you apply, please make sure that you have permission to work in the UK as we’re unable to provide visa sponsorship for any of our current roles.
At Laka, we’re passionate about building a culture that cares for our people as much as we care for our customers. Our benefits package currently includes:
- A remote-first, flexible working environment, built on trust and autonomy
- Share options - we wants everyone to have a stake in our success
- 33 days’ annual leave (inc bank holidays), plus mental health days
- £200 contribution to your home working set up
- £500 annual personal development allowance
- Retail discounts programme, provided through CharlieHR Perks at Work
- £10 per month Laka credit - for all you bike enthusiasts
- Wellbeing and mental health support, via Spill
- Access to co-working office spaces, with fun social events, including paid-for weekly team lunches
To find out more about what it’s like to work at Laka, visit our careers page .
Our customer collective is broad and inclusive, and we'd like our own people to be too. We continuously strive to build a diverse team from all backgrounds as we believe that varied experiences and perspectives makes the Laka collective even stronger. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing
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What We Do
Collective cover by Laka We exist to rewrite the rules of insurance so it’s something people stand with, not against. That’s why we’re building a collective that gets stronger as it grows, covering each other as we fight against the broken and archaic in the pursuit of better.
