Confido is the AI infrastructure powering modern CPG — the platform that 200+ brands like OLIPOP, Simple Mills, Dr. Squatch, and Tropicana use to run everything from deductions to production planning. Finance, accounting, sales, and operations, unified in one system for the first time.
We're growing 5x year over year and recently raised a $15M Series A led by Footwork and Y Combinator. We're a small, in-person team in New York City, which means the people who join now shape the product, the culture, and the company itself.
If you want your work on shelves everywhere — and outsized ownership while you build — we'd love to meet you.
Today, we sell 2 products: (1) an accounting automation product that helps brands automate more than 1 million transactions a year and (2) a forecasting product that helps brands forecast more than $1B in retail sales.
Confido will grow more than 4x this year, while growing headcount by 2x. We’re obsessed with concentrating our best leads with world class sellers.
What you’ll do
Full sales cycle: You will handle the full sales cycle, including prospecting for and qualifying leads, and moving those leads through to close.
Become an expert in CPG: You will be a thought partner for customers and show them how Confido can take their workflows to the next level
Be present with our customers: Work out of our New York office in Chelsea, you’ll also be comfortable traveling regularly across the US to conferences, industry events, and customer sites to ensure we are top of mind for decision makers in our customers.
Demonstrated sales excellence: 4+ years in B2B sales with a track record of high achievement and consistent quota attainment.
Complex, multi-stakeholder selling: Experience closing $50k+ deals involving multiple decision-makers.
Technical sales experience: A track record selling technically complex products in vertical SaaS, developer tools, or fintech.
Startup DNA: You've thrived in an early or growth-stage environment and are energized by autonomy, ambiguity, and building the playbook as you go.
The intangibles: Coachable, humble, curious, and hungry. You actively seek feedback, ask sharp questions, and create your own opportunities.
Bonus: Experience in CPG or familiarity with how consumer brands operate.
New York City Based: This role is based full time in our New York City (Chelsea) office, with regular travel across the US to conferences, industry events, and customer sites. Relocation assistance is provided.
Equity — own a piece of what you're building
Fully paid health coverage with Aetna (we cover 100% of premiums)
Top-tier dental and vision through Guardian
12 weeks paid parental leave
Unlimited PTO, plus regular 4-day holiday weekends we actually take
401(k) through Vestwell
Paid relocation — we'll get you here
Full desk setup on day one (laptop, monitor, keyboard) + a $200 stipend to make it yours
Catered Friday lunches, team dinners on us, and unlimited coffee + snacks featuring our own brands
Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- 4+ years in B2B sales
- Experience closing $50k+ deals
- Experience selling technically complex products
Confido Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Confido and has not been reviewed or approved by Confido.
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Fair & Transparent Compensation — Pay is positioned as top‑decile with explicit base‑salary ranges publicly listed for multiple New York roles, and employer materials highlight compensation transparency. Feedback suggests candidates can anchor expectations on concrete ranges at various levels.
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Equity Value & Accessibility — Equity is consistently included alongside cash in role descriptions, with publicly shared grant ranges for certain positions and leadership roles noting meaningful ownership. This framing indicates ownership is a standard, visible component of total compensation.
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Healthcare Strength — Healthcare is described as company‑covered across medical, dental, and vision, and several postings specify fully paid healthcare. This signals strong employer subsidy for core health coverage.
Confido Insights
What We Do
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.
