Job Description
As a CRM expert, you’ll be at the forefront of innovativing CRM Membership Loyalty Program, diving deep into customer data and collaborating closely with our product, marketing and sales teams. Every interaction you help create will add genuine value, making a real difference in the lives of our customers and the success of our brand. Ready to bring your creativity and strategic thinking to the table?
Join us become the key to unlocking a world of captivating CRM programs that build our Membership Loyalty Program for omni-channel. Your role will go beyond daily operations to drive strategic CRM pilots and initiatives that truly impact the lifetime value of our customers.
No relocation assistance is offered for this position
Core Responsibilities:
Be responsible for LEGO Membership Mechanics and benefits, mainly including LEGO Membership Loyalty Program and benefits
Take the lead role as brand Membership mechanics and benefits work closely with cross function team from planning to execution on LEGO Membership Loyalty Program.
As the key contact person to work with Product team to develop digital product to meet the LEGO Membership Loyalty Program needs.
Co-branding and new business development with CRM membership program, including internal and external collaboration opportunities
Support on loyalty reports and deliver valuable business insight and initiate new ideas to achieve and improve CRM/business KPIs.
Be responsible for LEGO Membership Mechanics and benefits, mainly including LEGO Membership Loyalty Program and benefits
Work for Marketing campaign planning, design and execution with Marketing team members and deploy to channels
Take the lead role as brand Membership mechanics and benefits work closely with cross function team from planning to execution on LEGO Membership Loyalty Program.
Play Your Part in our Team Succeeding
The Membership & Personalization team in China is responsible for omni-channel membership management across the company, with a strong focus on building member loyalty to the brand and managing the full lifecycle to establish long-term relationships with customers.
The membership program under this role serves as the foundation of CRM and is also the most critical enabler for achieving a unified omni-channel approach.
Do you have what it takes?
A minimum of 8 years+ of CRM/Digital/Social Commerce/data driven marketing experience in consumer goods, retail related
Passionate and savvy in digital platform, with deep understanding of commercial and communication.
Energetic, keen to learn newness and explore different idea and strong presentation and communication skills
Enriched experience working with social commerce and community with confirmed records
Have a high degree of commercial savvy and will bring a results and ROI focused approach to decision making.
An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, handling complexity and challenge
NICE TO HAVE
Experience with social media and digital marketing is a plus
#LI-JY2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Minimum 8 years of CRM/Digital/Social Commerce/data driven marketing experience
- Experience in consumer goods or retail
- Strong presentation and communication skills
- Experience with social media and digital marketing
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
