We are on the journey to transform our Marketing capabilities, bringing core business processes, people, data & technology together - an enabler for IKEA to become an even better home furnishing retailer in the future. A journey that needs passionate people who embrace change, dare to question and want to make a difference. If that sounds like you, come and join us. Together we can do great things!
About the area
Core Business Retail Concept is assigned to protect, expand, and develop the IKEA Concept and the IKEA Brand in existing and new markets. This includes sharing IKEA knowledge and learning across the franchise system.
Retail Concept consists of the following four areas: Brand & Marketing, Expansion, Learning and Retail Experience.
About the job
In this role you will empower and enable the IKEA community of media specialists to build powerful media plans and campaigns that drive IKEA brand performance and business growth.
You will be the creative force behind designing Media performance methodologies and frameworks that inspire and drive adoption across IKEA markets. Your focus will be on Marketing mix modelling (Econometrics), incremental testing, and attribution models. You'll collaborate closely with franchisees, our Retail Concept and Enabling Functions, such as insights and digital teams, as well as essential partners.
Part of your responsibilities are to support and work with the franchisees in implementing the defined solutions, applying the Media guidelines, enabling and sharing media performance learning across the franchise system.
You will lead and work closely together with peers across the totality of Retail Concept and across IKEA to strengthen and contribute to a strong and relevant IKEA franchise offer.
About you
You are experienced in using, adopting, and developing Econometric modelling as one of the cornerstones for the development of media strategies and plans, principles and guidelines.
If you have deep knowledge of the media industry, strong experience in managing media partners at regional/global level, and in setting up Media measurement frameworks, this is the right job for you.
To be successful in this role, the following knowledge, skills and experiences would be valuable:
- Proficient experience in Media performance and Marketing mix modelling
- At least 5 years' experience in developing, adopting and using Marketing Mix modelling.
- A strategic mind that allows you to break down complex information, organise it, and present it in a clear and engaging way
- Experience working for, or with, complex matrix organizations
- A solid portfolio that demonstrates your ability to deliver complex projects.
- The ability to build trusting relationships and long-term partnerships with stakeholders at all levels.
- Good English language skills with the ability to cater to non-native audiences
- Foundational Marketing background
- Media management experience with at least 10 years' experience in Media for Brands or from Media agency perspective as media planner
- At least 5 years' experience in using Marketing technology solutions.
This role is full-time (40-hours per week) and based in Delft, Netherlands. This role sits in Brand and Marketing and reports to the Brand and Marketing Manager. If you would like to know more about the role, please connect with [email protected] or Nina Bogstedt ([email protected]). If you have questions about the recruitment process, please connect with Wayne van Tonder ([email protected]).
At IKEA, we are looking for people who believe everyone deserves a seat at the table. You’re welcome no matter where you come from, what you believe, and what you look like. We don’t even care how you have furnished your home. We’re interested in you simply because you’re you. Even if your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. We believe that people’s different perspectives, backgrounds, and personalities make us better at understanding our customers dreams and needs. At IKEA, we’re all on the same project.
If you have a special need that requires accommodation in the recruitment process, just let us know.
Interested? Submit your CV and let us know why you would be a good fit for this role, in English, before the 27th of June 2025.
Similar Jobs
What We Do
The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers. The IKEA retail business is operated through a franchise system. Today, 12 different groups of companies market and sell the IKEA product range under franchise agreements with Inter IKEA Systems B.V. Any jobs published on this page are offered by different companies operating under the IKEA Trademark. IKEA was founded in Sweden in 1943.
