You will partner closely with Director of Communications/IAS Comms Lead, Sr. Director of IAS Marketing, and Sr. Director of Enterprise Communications and Social Media Manager to grow IAS’s external visibility, working with national practice SMEs to generate story opportunities, prep spokespeople for interviews, amplify coverage across channels, and manage IAS’s annual accolades and awards program.PRIMARY RESPONSIBILITIES:
Media Relations & Earned Content Development
- Builds and maintains relationships with reporters, editors, and industry influencers covering insurance, risk management, employee benefits, and financial services (e.g., Insurance Journal, Insurance Business America, Risk & Insurance, Carrier Management, regional business press).
- Proactively story-mines across IAS practices to identify pitch opportunities, trend commentary, data, and practice expertise that can earn media coverage.
- Drafts press releases, media alerts, statements, Q&As, and executive bios supporting proactive and reactive media opportunities.
- Co-creates and maintains a targeted list of media contacts and outlets relevant to IAS, working with the Comms Director/IAS Comms Lead to prioritize engagement.
- Partners with Practice SMEs, Sr. Director of IAS Marketing, and Sr. Director of Enterprise Communications to source and shepherd thought-leadership opportunities (bylines, speaking placements, award submissions).
Media Interview Scheduling, Briefings & Spokesperson Support
- Coordinates media interview requests end-to-end — scheduling, logistics, and follow-up with reporters and internal spokespeople.
- Prepares briefing materials, talking points, and Q&A documents to ready SMEs and leaders for interviews.
- Supports media/message training coordination for spokespeople, in partnership with Enterprise Communications.
- Serves as day-to-day point of contact for inbound media inquiries related to IAS, triaging and routing requests and escalating sensitive items appropriately.
Annual Accolades & Awards Program Management
- Owns the end-to-end annual accolades and awards process for IAS, including Power Broker submissions and IAS Advisor Accolades, from calendar-setting through submission and results communication.
- Builds and maintains the annual accolades calendar, working backward from external deadlines to set internal milestones for nomination gathering, drafting, and review.
Earned Media Amplification & Social Media Support
- Packages secured coverage for internal newsletters, leadership updates, and colleague-facing channels to maximize its reach.
- Partners with the Social Media Manager to amplify earned coverage and thought leadership across LinkedIn and other channels.
- Monitors media coverage and sentiment using media monitoring tools (e.g., Muck Rack, Cision, Meltwater, Brandwatch), tracking placements and compiling recap reports.
- Tracks and reports on media relations KPIs on a quarterly and event basis, using findings to refine pitching and outreach approach.
Content Development & Communications Support
- Writes, edits, and proofs media-related content and select internal communications supporting IAS’s external visibility — talking points, briefing docs, newsletters, leadership updates.
- Supports colleague communications around media wins, accolades, and thought leadership to reinforce IAS’s brand and culture.
- Assists with drafting sensitive or reactive statements in partnership with Communications, Legal, and business leaders as needed.
Project & Workflow Management
- Maintains a media relations and accolades calendar tracking pitches, opportunities, interviews, submissions, and coverage across IAS national practices.
- Balances multiple concurrent media and accolades deadlines, proactively flagging risks and conflicts.
- Collaborates with IAS Communications, Enterprise Communications, and IAS Marketing to align messaging and priorities.
- Executes special projects and additional communications initiatives as assigned.
- Partners with Practice SMEs and advisors to source nomination content, data, and supporting materials; drafts and edits submissions to meet each program’s criteria and voice.
- Coordinates review and sign-off with the Comms Director/IAS Comms Lead and relevant business leaders before submission.
- Tracks outcomes and results, and packages wins for internal recognition (newsletters, town calls, social) and external promotion as earned content.
- Maintains a repository of past submissions, criteria, and judge/organizer contacts to streamline future cycles.
- Excellent verbal and written communication skills, with strong news judgment and the ability to translate technical/practice expertise into compelling media narratives.
- Demonstrated ability to build and manage reporter relationships, including pitching and follow-up.
- Strong organizational skills and attention to detail; able to manage multiple deadlines and coordinate with SMEs, leaders, and external contacts.
- Experience managing award/recognition submission processes, including deadline tracking and content coordination with multiple stakeholders, preferred.
- Comfortable operating under time pressure, including reactive or crisis-adjacent media situations.
- Proficiency with AI-enabled productivity tools and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Familiarity with media monitoring/distribution platforms (Cision, Muck Rack, Meltwater, Business Wire/PR Newswire, Canva) and social listening tools (Brandwatch) preferred
- Working knowledge of the insurance, risk management, or financial services industry and its trade press preferred.
Bachelor’s degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and relevant work experience.
3–5+ years of experience in media relations, public relations, journalism, or communications, ideally with direct reporter-pitching experience.
Experience coordinating media interviews and briefings for executives or subject matter experts.
Experience in insurance, financial services, or another regulated/B2B industry preferred.
- This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.
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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.
Skills Required
- Bachelor’s degree in communications, journalism, public relations, marketing, or a related field, or equivalent education and relevant work experience
- 3–5+ years of experience in media relations, public relations, journalism, or communications
- Direct experience pitching reporters and managing reporter relationships
- Experience coordinating media interviews and briefings for executives or subject matter experts
- Excellent verbal and written communication skills
- Strong news judgment and ability to translate technical expertise into compelling media narratives
- Strong organizational skills and attention to detail while managing multiple deadlines
- Ability to coordinate with subject matter experts, leaders, and external contacts
- Ability to operate under time pressure during reactive or crisis-adjacent media situations
- Proficiency with AI-enabled productivity tools and Microsoft Office Suite
- Experience managing award or recognition submission processes
- Familiarity with Cision, Muck Rack, Meltwater, Business Wire, PR Newswire, Canva, and Brandwatch
- Working knowledge of insurance, risk management, or financial services and related trade press
- Experience in insurance, financial services, or another regulated or B2B industry
The Baldwin Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Baldwin Group and has not been reviewed or approved by The Baldwin Group.
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Healthcare Strength — Health coverage includes flexible medical options, 24/7 telemedicine, mental health support, company‑paid life and disability, plus dental and vision. Feedback suggests these comprehensive offerings contribute meaningfully to total rewards.
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Leave & Time Off Breadth — Time‑off programs span parental leave, paid holidays, paid sick days, and flexible PTO, with some teams citing unlimited PTO. Feedback suggests flexible PTO depth is a valued element of the package.
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Equity Value & Accessibility — Equity grants are provided to all new hires. Feedback suggests broad‑based equity can enhance perceived fairness and long‑term value.
The Baldwin Group Insights
What We Do
BRP is now The Baldwin Group! We’ve updated our name to reflect our unified group of talented teams across the country. The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since our founding in 2011, we’ve evolved from a local business into a national firm with a vast network of specializations and industry practices for the benefit of our more than two million clients across the country. In addition, we have built excellent relationships with a wide range of insurance company partners. These relationships, coupled with our entrepreneurial and family-oriented culture, and deep expertise enable us to seamlessly deliver a breadth of innovative solutions to clients. At The Baldwin Group, we help provide the solutions our clients need to have confidence and gain peace of mind as they pursue what’s possible for themselves, their families, and their businesses. Whether they are renting their first apartment or buying a larger home, opening a small business or taking their company public, we offer solutions to support them on every step of their journey. This has been our story since the beginning—we provide the indispensable expertise and quality insights that give our clients peace of mind to pursue their purpose, passion, and dreams. And that’s what The Baldwin Group will continue to do for years to come: we Protect the Possible℠.
