Media Platform Specialist

Posted 6 Hours Ago
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Medellín, Antioquia, COL
Hybrid
Mid level
AdTech • Artificial Intelligence • Machine Learning • Marketing Tech • Software • Sports • Big Data Analytics
Welcome to the intelligent sports era.
The Role
Support setup, management, monitoring, and troubleshooting of advertising platforms and tracking (CAPI, pixels, MMPs). Assist campaign delivery and QA, extract and analyse platform data to provide insights, and improve operational processes, documentation, and best practices across ad operations.
Summary Generated by Built In


By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com  

The Role

As a Media Platform Specialist, you'll play an important role in supporting the technology and operations behind digital advertising campaigns across our Engage division. Working closely with internal stakeholders, you'll help manage advertising platforms, resolve operational challenges, analyse campaign data, and ensure campaigns are delivered accurately and effectively.

This is an exciting opportunity for someone who enjoys combining technical expertise, problem-solving, and data analysis in a fast-paced environment. You'll work across a range of advertising technologies and contribute to improving how we deliver media solutions for partners and fans around the world.

Key Responsibilities

  • Support the setup, management, monitoring, and troubleshooting of media platforms and advertising technologies.
  • Assist internal teams with campaign delivery, platform requests, issue resolution, and operational support.
  • Extract, analyse, and interpret platform data to provide clear insights and recommendations.
  • Manage and monitor tracking solutions, including Conversions API (CAPI), tracking pixels, and Mobile Measurement Partners such as AppsFlyer and Adjust.
  • Support testing, quality assurance, and validation of campaign configurations and platform implementations.
  • Help improve operational processes, documentation, and best practices to increase efficiency and service quality.

What You’ll Bring

  • 2–4 years of experience in digital advertising, media operations, ad operations, campaign management, digital marketing, or a related field.
  • Strong working knowledge of Google Ad Manager.
  • Understanding of digital advertising concepts, including ad serving, targeting, tracking, reporting, and campaign management.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent troubleshooting, root-cause analysis, and problem-solving abilities.
  • Experience working with reporting tools, spreadsheets, and platform-generated data.
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams.

It’ll Be a Bonus If…

  • You have experience with advertising platforms such as Meta Ads Manager, TikTok Ads, Reddit Ads, X Ads, Snapchat Ads, or similar technologies.
  • You have exposure to programmatic advertising, audience activation solutions, or social advertising platforms.
  • You have experience with reporting, automation, AI-powered tools, or emerging advertising technologies.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team, being brave, driving change  

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

Skills Required

  • 2-4 years of experience in digital advertising, media operations, ad operations, campaign management, digital marketing, or a related field
  • Strong working knowledge of Google Ad Manager
  • Understanding of digital advertising concepts (ad serving, targeting, tracking, reporting, campaign management)
  • Experience managing tracking solutions including Conversions API (CAPI), tracking pixels, and Mobile Measurement Partners (AppsFlyer, Adjust)
  • Strong analytical skills with ability to interpret data and generate actionable insights
  • Excellent troubleshooting, root-cause analysis, and problem-solving abilities
  • Experience working with reporting tools, spreadsheets, and platform-generated data
  • Strong communication skills and ability to collaborate effectively with cross-functional teams
  • Experience with Meta Ads Manager, TikTok Ads, Reddit Ads, X Ads, Snapchat Ads, or similar platforms
  • Exposure to programmatic advertising, audience activation solutions, or social advertising platforms
  • Experience with reporting automation, AI-powered tools, or emerging advertising technologies

What the Team is Saying

Josh Parasar

Genius Sports Compensation & Benefits Highlights

  • Leave & Time Off Breadth Core time off includes annual leave plus extra days for local holidays, a Christmas-to-New-Year shutdown, World Mental Health Day, and a paid volunteering day. Structured PTO and sick leave details are also described alongside these company-wide breaks.
  • Healthcare Strength The package features medical, dental and vision coverage with mental-health support and access to local EAPs. Health coverage is positioned as a strong aspect of the overall offering.
  • Flexible Benefits A distinctive workcation allows working from anywhere for up to 30 days per year, alongside hybrid/remote options. Location-tailored discounts, office clubs, and social events add flexibility in how benefits are experienced.

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The Company
HQ: New York, NY
1,800 Employees
Year Founded: 2001

What We Do

Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform, GeniusIQ. By ingesting and computing multiple real-time data feeds, GeniusIQ powers a wide range of functions and applications across sports performance and officiation, fan engagement, advertising, and sports betting. Founded in 2001, Genius Sports is now one of the world’s largest sports technology companies, working with the likes of the NFL, NBA, EPL, FIBA, ESPN, Sky Sports, Flutter, DraftKings and 100s more. We're headquartered in New York and London, with offices in Los Angeles, Medellin, Tallinn, Sofia, Singapore, Lausanne, Manchester and Melbourne.

Why Work With Us

We are one team, being brave, driving change. Our company values help create a cohesive culture, where we think, feel and act like One Genius. We strive to create an environment where everyone feels a sense of belonging and the ability to make a difference, driving our vision to be everywhere in sports, redefining experiences through technology.

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Genius Sports Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQNew York, NY
Bologna, IT
Lausanne, CH
London, GB
Los Angeles, CA
Manchester, GB
Medellín, CO
Melbourne, VIC
Salerno, IT
Singapore
Sofia, BG
Vilniaus miesto, LT
Zaporizhzhia, UA
Learn more

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