About the Team/Role
WEX Inc. is seeking a strategic and results-oriented Media Planning Manager to join our Performance marketing team. You will play a vital role in developing and managing comprehensive media plans for our portfolio of brands and internal lines of business.
How you'll make an impact
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Assist in the development and activation of paid Search digital media plans and campaign work for over 50 fuel partner brands and WEX internal lines of business.
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Collaborate with internal stakeholders, to understand campaign KPIs and target audiences.
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Incorporate SEM strategies across various channels aligned with overall marketing goals. (Experience buying: Display, Video, Audio, Native, CTV, & DOOH is a plus)
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Ensure all campaigns are serving in full and troubleshoot any delivery issues.
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Generate monthly financial reports on campaign spending.
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Monitor campaign tests, report on results and performance metrics.
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Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
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Stay abreast of the latest trends and innovations in the programmatic advertising landscape.
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Manage vendor relationships
Experience you'll bring
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Bachelor's degree in Marketing, Advertising, Communications, or a related field.
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Minimum 3 years of experience in media planning and buying, with a strong focus on digital channels.
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Experience with Google & Bings Ads, GA4, Looker Studio, G-Suite, DV360, The TradeDesk, GTM, Salesforce and media planning tools is a plus.
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Experience with media billing, POs, IOs and media spend reporting is a plus.
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Proven track record of developing and executing successful programmatic & SEM advertising campaigns.
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In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
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Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
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Experience in the financial industry, plus
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Strong communication, presentation, and collaboration skills.
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Ability to manage multiple priorities and deadlines in a fast-paced environment.
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A passion for digital marketing and a commitment to continuous learning.
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $78,000.00 - $103,000.00
Top Skills
What We Do
We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business.
Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.
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