Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride
You manage the media agenda in a particular geography.
How you will contribute
You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Media, including media buying and analytics, experience ideally gained across the agency and industry
- Digital media ideally with exposure to eCommerce best practice
- Working with and influencing external partners, matrixed local, regional and global stakeholders
- Having a test-and-learn mentality, taking learning and scaling them broadly.
- Having a bias to action
- Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
- Communicating effectively, verbally and in writing
Más acerca del rol:
Experiencia
- Más de 5 años de experiencia en Retail Media, eCommerce, Commerce Marketing, Shopper Marketing o Digital Media.
- Experiencia comprobable: liderando estrategias de Retail Media en México, trabajando con retailers, marketplaces y ecosistemas digitales relevantes, gestionando stakeholders regionales y globales en entornos FMCG/CPG (altamente deseable).
Conocimientos Clave
- Planeación y ejecución de Retail Media, medición de resultados e incrementalidad, ecommerce y digital commerce, gestión de audiencias y shopper marketing, analítica y business intelligence, KPIs de negocio y comercio digital (ROAS, iROAS, Incremental Sales, NTB, Conversion Rate, Share of Search, Share of Voice, entre otros).
Competencias Críticas
Liderazgo Estratégico, capacidad para conectar inversiones en Retail Media con resultados de negocio, pensamiento estratégico y orientación comercial, visión para identificar oportunidades de crecimiento y transformación, gestión de stakeholders, alta capacidad de influencia en entornos operacionales, experiencia trabajando con equipos locales, regionales y globales.
Comunicación Ejecutiva
- Capacidad para presentar recomendaciones y resultados a niveles directivos, excelente storytelling y simplificación de información compleja, Perfil organizado y orientado al detalle, capacidad demostrada para gestionar múltiples proyectos de manera simultánea.
- Fuerte foco en cumplimiento, seguimiento y ejecución.
Indicadores de Éxito
Durante el primer año, esta posición deberá:• Implementar un modelo operativo integrado entre cliente y agencia.• Mejorar la alineación entre las necesidades locales y los procesos regionales. • Incrementar la visibilidad del impacto de Retail Media en resultados de negocio.• Fortalecer la integración entre Media, Data, Social Media, Contenido y Commerce.• Generar eficiencias operativas y mejoras en el desempeño de las campañas.
No Relocation support available
Business Unit Summary
Mondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth-watering global brands such as Trident, Oreo, Philadelphia, and local jewels like Clorets and Bubbaloo. We are leaders in the making of cream cheese, powdered beverages and confections-in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting-edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy are products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Media
Marketing
Skills Required
- More than 5 years of experience in retail media, ecommerce, commerce marketing, shopper marketing, or digital media
- Experience in media buying and analytics
- Experience with digital media and ideally ecommerce best practices
- Experience leading retail media strategies in Mexico and working with retailers, marketplaces, and digital ecosystems
- Experience managing regional and global stakeholders in FMCG or CPG environments
- Experience working with external partners and agencies
- Knowledge of retail media planning and execution, performance measurement, incrementality, ecommerce, digital commerce, audience management, and shopper marketing
- Knowledge of analytics, business intelligence, business KPIs, and digital commerce metrics
- Strategic leadership, commercial orientation, stakeholder management, and influence in operational environments
- Ability to present recommendations and results to executive audiences, with strong storytelling and communication skills
- Ability to manage multiple projects simultaneously with strong organization, detail orientation, follow-through, and execution
- Test-and-learn mentality and ability to scale successful learnings
What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
Gallery
Mondelēz International Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
#TeamMDLZ Flexible Working Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time
