Media Director, Freelance

INNOCEAN USA, a full-service advertising agency, is looking for a Media Director to join our Genesis team! 

We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal.

COMPANY OVERVIEW

At INNOCEAN, we believe that if it doesn't move people, it won't move business. As a global brand growth company, we harness creativity, strategy, data, and technology to help brands build meaningful connections and drive business results. Our collaborative culture empowers talented individuals to think boldly, solve complex challenges, and create work that makes an impact.

POSITION OVERVIEW

10+ years of integrated media strategy and planning, including an understanding across media channels (Digital Video, TV, Social, Display, Events, Sponsorships, New Technologies, etc.), and proven experience strategically developing and measuring both demand generation and demand capture media plans.

The Media Director will work with the Genesis Marketing department, internal Innocean teams and the media agency of record (CWW) in the development, implementation and stewardship of media strategies and plans for Genesis Motor America. The ideal candidate will be passionate about media strategy, media measurement and have a deep background of success and innovation in the space. The candidate will also have strong communication and cross-team management skills and demonstrate superior client relationship abilities.

DUTIES AND RESPONSIBILITIES

• Partnering with the Genesis Marketing department and coordinating within Innocean to develop the strategy, development and execution of all media plans for Genesis Motor America by the media agency partner (CWW)
• Ensure coordination of media deliverables between Innocean and CWW
• Intimate knowledge of all phases of the clients’ marketing objectives and how media supports them
• Understanding the media environment that Genesis competes in at the brand and segment levels
• Maintain an "always current" perspective with market conditions and evolving media landscape
• Coordinate campaign development across partner agencies (IUS and CWW) & Genesis Marketing
• Support Innocean Media Team, manage optimization, approval changes and coordinate with cross-discipline team (media, account, creative, production)
• Manage and analyze performance data reporting with internal team members, Canvas World Wide and Genesis/Hyundai Motor America - ensure reports are insightful and apply actionable recommendations that improve Hyundai business objectives
• Drive consistent coordination across IUS Media and Analytics Teams
• Manage workload and growth of support staff on a daily basis
• Ensure productive working relationships among team members and between agency departments, other agencies, clients and media partners

Management Responsibilities

• Individual will be point person that effectively manages media planning responsibilities between Genesis Motor America and Innocean
• Individual will develop relationships at all appropriate levels within Genesis Motor America including: marketing, product planning, PR, finance and senior marketing management
• Individual will be point person that effectively manages the business aspects of Genesis Motor America’s Media Planning/Buying Agency of Record (Canvas Worldwide)
• Work closely with peers within IUS, specifically to advance plan, integrate, and align with Strategic Planning, Creative, and Account Service and partner those inputs with thoughtful media insights and programs
• Leverage all existing media and engagement partnerships and, when aligned with the ideas platform, maximize their value

Fiscal Responsibilities

• Individual will be point person that obtains media planning parameter and approvals from Genesis Motor America
• Responsible for ensuring that all budgets, tracking documents and media highlight info is issued in a timely and regular basis

QUALIFICATIONS

• Must be highly motivated, analytical, creative and have strong organizational and interpersonal skills
• 10+ years of integrated media planning experience
• Auto category marketing experience a plus
• Bachelors Degree required – preferably in Marketing/Communications

BENEFITS

• Access to our health benefits
• Paid sick days
• On-site Barista
• Beautiful campus across from the Pacific Ocean

Salary range: $158,000 to $168,000  

Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills. 

Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.