The Role
Provide proactive marketing and website support: manage Instagram content and engagement, relaunch newsletters and blogs, write and repurpose SEO-friendly content, maintain and update Squarespace site, develop branding consistency and templates, and support the upcoming training business and related campaigns.
Summary Generated by Built In
About the Client
An experienced aesthetics and skin specialist with approximately six years in
the industry. She currently manages a skin clinic with employed and
self-employed practitioners and is entering a transition stage in her business.
She is expanding beyond traditional skin treatments and moving toward a broader
approach focused on:
Women's health
Functional medicine
Hormonal health
Holistic skin health
Education and training services
The goal is to gradually transition from being treatment-focused and
clinic-dependent toward creating a stronger online presence and scalable
business model.
The VA will play an important role in bridging this transition and helping
establish systems, branding consistency, and marketing execution.
Main Objective
Provide proactive marketing and digital support that helps:
Build Rebecca's online presence
Increase visibility through social media and content
Maintain website updates
Relaunch newsletters and blogs
Develop systems and processes
Support the launch of a future training business
Reduce burnout by taking ownership of recurring marketing tasks
Core Responsibilities
- Social Media ManagementPrimary focus:InstagramResponsibilities:Create content calendarsPlan weekly/monthly content strategySchedule postsRepurpose existing contentCreate reels and short-form videosDesign carousel postsSource relevant content ideasCreate educational and promotional contentMonitor social inboxes/messagesRespond to inquiriesEngage with followers when neededRecommend growth strategiesContent themes may include:Skin treatmentsHormonal skin healthFunctional medicineWomen's wellnessEducational contentClinic updatesClient transformationsTraining business content
- Newsletter & Email MarketingResponsibilities:Relaunch email newslettersCreate newsletter graphicsDraft and format newslettersRepurpose blog and social content into email campaignsDevelop regular email schedulesMaintain audience engagementPossible content:PromotionsSkin educationHealth tipsClinic updatesTraining announcementsSeasonal campaigns
- Blog Writing & Content RepurposingResponsibilities:Write SEO-friendly blog articlesUpdate existing blogsRepurpose content into:newsletterssocial postsgraphicsvideosResearch industry topicsCoordinate content publishing
- Website Support & UpdatesPlatform:SquarespaceResponsibilities:Upload blogsAdd/update servicesUpdate pagesCreate landing pages if neededEnsure branding consistencySuggest website improvementsSupport gradual website transition toward Rebecca's evolving brand
- Branding SupportRebecca currently has:LogoFontsExisting brand assetsAdditional support needed:Improve Instagram branding consistencyRefine visual identityDevelop templatesSuggest content aestheticsMaintain cohesive branding
- Training Business Support (Upcoming)Rebecca is also launching a training business after summer.Possible support:Social media promotionCommunity engagementReplying to inquiriesScheduling contentMarketing supportTraining-related campaigns
Required Skills
Must Have:
Social Media Skills
Instagram strategy
Content creation
Scheduling
Community engagement
Reels creation
Content repurposing
Content Skills
Copywriting
Newsletter writing
Blog writing
SEO basics
Website Skills
Squarespace knowledge
Design Skills
Canva
Branding awareness
Graphic creation
Video Skills
Short-form editing
Reels editing
Preferred Tools
Strong preference for candidates familiar with:
Canva
CapCut
Squarespace
Scheduling tools
Email marketing tools
Google Workspace
Content planning tools
Personality & VA Preferences
Rebecca is looking for someone who is:
Highly proactive
Creative
Organized
Self-managing
Comfortable creating systems
Strong communicator
Able to recommend ideas
Independent thinker
Patient and collaborative
Can work with minimal supervision
Very important:
Rebecca openly mentioned she is not highly technical and wants someone who can
confidently guide and support her.
She values someone who can take ownership rather than wait for instructions.
Important Client Notes
Health Context
Rebecca recently underwent treatment for breast cancer and has reduced
involvement in the clinic over the past year.
This information is important for internal context only.
The VA should:
help reduce workload
take initiative
simplify processes
create systems
Business Transition Stage
Rebecca is:
Current:
Skin clinic owner
Transitioning toward:
Women's health
Functional medicine
Holistic skin support
Online education
Training business
Candidates with wellness, beauty, aesthetics, health, or coaching industry
experience will be highly preferred.
Screening Recommendations
Request:
✓ Portfolio
✓ Instagram samples
✓ Newsletter samples
✓ Graphics samples
✓ Reels examples
✓ Squarespace experience examples
Suggested Trial Task:
Create:
1 Instagram carousel
1 newsletter draft
Topic:
"Women's Hormonal Health & Skin"
Assess:
branding
creativity
copywriting
initiative
Skills Required
- Instagram strategy and social media management
- Content creation including reels, short-form videos, carousels
- Scheduling posts and community engagement
- Copywriting and newsletter writing
- Blog writing and basic SEO
- Squarespace website knowledge and content updates
- Canva graphic creation and branding awareness
- Short-form video editing and reels editing
- Familiarity with CapCut
- Experience with scheduling tools
- Experience with email marketing tools
- Experience with content planning tools
- Experience in wellness, beauty, aesthetics, health, or coaching industries
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The Company
What We Do
Virtual Colleague Philippines is a virtual assistant outsourcing company based in Manila, Philippines. Their mission is to provide opportunities for individuals to work from home and assist clients by providing suitable virtual colleagues to help them focus on building their businesses.
