The Role
Entry-level marketing trainee responsible for learning hotel marketing operations, creating and implementing media and marketing plans, coordinating agencies, monitoring campaign performance, maintaining guest databases and digital content, supporting promotional events, and promoting hotel rooms, food and beverage offerings. The role also supports brand compliance, corporate marketing coordination, market benchmarking, communications, and sales and marketing initiatives under the supervision of training managers.
Summary Generated by Built In
Reporting to the Training Manager, the trainee will be responsible for learning and familiarizing with various activities and operations within their departments. He/She will be required to uphold company policies and requirements at all times.
Key Responsibilities
Under the supervision of the Departmental Trainer and Training Manager, the trainee shall learn to:
- Create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Plan, coordinate and implement direct marketing, both on- and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Create, coordinate and maintain give-aways and collateral.
- Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines.
- Act as brand custodian for hotel and Kempinski brand.
- Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
- Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
- Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
- Maintain updates of Corporate Marketing guidelines and inform colleagues.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
- Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Follow the sales and marketing results and propose corrective actions if needed.
- Take part in sales and marketing training programmes.
- Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
- Create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Plan, coordinate and implement direct marketing, both on- and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Create, coordinate and maintain give-aways and collateral.
- Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites is maintained.
- Ensure compliance with Corporate Identity guidelines.
- Act as brand custodian for hotel and Kempinski brand.
- Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
- Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
- Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
- Maintain updates of Corporate Marketing guidelines and inform colleagues.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
- Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Follow the sales and marketing results and propose corrective actions if needed.
- Take part in sales and marketing training programmes.
- Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Skills, Knowledge and Expertise
- Degree/ Diploma in Marketing from a recognized learning institution
- No work experience is required
- Less than one year since completion (2025/2026)
- Kenyan Citizen
- Completed coursework (If even if not graduated)
- Ability to work and communicate in a multinational environment
- Excellent grooming skills and must be well versed in professional and personal etiquette
- Good Communication skills
- Out going with a positive learning attitude
- No work experience is required
- Less than one year since completion (2025/2026)
- Kenyan Citizen
- Completed coursework (If even if not graduated)
- Ability to work and communicate in a multinational environment
- Excellent grooming skills and must be well versed in professional and personal etiquette
- Good Communication skills
- Out going with a positive learning attitude
About
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
Skills Required
- Degree or diploma in Marketing from a recognized learning institution
- No work experience required
- Less than one year since completion, graduating in 2025 or 2026
- Kenyan citizenship
- Completed coursework, even if not graduated
- Ability to work and communicate in a multinational environment
- Excellent grooming skills and professional and personal etiquette
- Good communication skills
- Outgoing personality with a positive learning attitude
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The Company
What We Do
Kempinski Hotels is a German luxury hotel management company, recognized as Europe's oldest luxury hotel group, operating upscale hotels worldwide and focusing on creating memorable guest experiences.
