Lonestar Electric Supply

Marketing Specialist

Posted Yesterday

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Houston, TX, USA

In-Office

Mid level

Hardware • Logistics

The Role

Develops and executes marketing communications and promotional campaigns across social and digital channels, coordinates vendors and event logistics, maintains websites and location reputation, analyzes social performance, creates multimedia assets and presentations, and supports trade shows and community events.

Summary Generated by Built In

Description

VETERANS ARE ENCOURAGED TO APPLY

Lonestar Electric Supply is looking for a Marketing Specialist who will promote the company’s products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products.

Responsibilities:

Collaborates with sales or marketing representatives to fully understand product and communication needs.
Serves as on-site contact for vendors during installations or events.
Tracks logistics for marketing projects including merchandise orders, business cards & more
Creates & implements social media calendars for secondary brand pages
Conducts data analysis on organic social media to optimize content calendars for engagement
Monitors & creates digital reputation management channels for all physical locations
Sweeps & maintains websites/social media pages for content accuracy
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Presents design ideas and recommendations to director of marketing, associates, leadership or sales team.
Creates and coordinates multimedia packages.
Evaluates success of campaigns when completed.
Attends trade shows and community fairs and staffs the company booth.
Performs other duties as assigned.

Requirements:

Excellent verbal and written communication skills that may include public speaking and presentations.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite or related software.
Bachelor’s degree in marketing, Journalism, Advertising, Communications, or related field.
Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.

Physical Requirements:

Lifting up to 25 lbs. may be required infrequently.
Must be able to remain in a stationary position 50% of the time.
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

Benefits

Medical, dental, life and vision insurance
401(k) Retirement Plan and Match
Paid Time Off
Specified Paid Holidays

Disclaimer:

This job description is a general outline of the day-to-day duties to be expected and may not cover all job responsibilities that may be assigned by management.

Skills Required

Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field.
Three to five years of related experience writing and editing projects.
Portfolio of relevant previous projects.
Proficient with Microsoft Office Suite or related software.
Excellent verbal and written communication skills, including public speaking and presentations.
Excellent organizational skills and attention to detail.
Excellent time management skills with proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Ability to lift up to 25 lbs. infrequently and remain stationary approximately 50% of the time.