The Role
Manage day-to-day paid search accounts (Google, Bing, Yahoo), including campaign setup, optimization, bidding, budget pacing, keyword research/expansion, reporting, and A/B testing. Build and maintain reports and dashboards, monitor performance and quality scores, recommend improvements, coordinate with cross-functional and external teams, and perform SEM administrative duties while developing ecommerce business knowledge.
Summary Generated by Built In
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
- Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
- Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
- Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
- Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
- Maintain and monitor keyword bids
- Develop Mouser and ecommerce business acumen.
- Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
SKILLS & CERTIFICATIONS
- Skill evaluation: Behavioral (80%)
- Strong Excel, Writing, & Math Skills.
- Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
- Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.
- Interacts effectively with individuals and groups inside and outside the organization.
- Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
- Works effectively both independently and as a member of a cross functional team.
- Uses sound judgment to identify issues and escalates when appropriate.
- Contributes to improvements in processes (technical or business) used by multiple departments.
- Strong experience with all Microsoft Office applications.
- Multilingual is a plus but not required.
- Ability to set and track goals.
SEM Specialist I
- Bachelor's Degree in a related discipline or work experience.
SEM Specialist II
- Establish, maintain, and continuously build on Mouser and ecommerce business knowledge.
- Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics.
- Make recommendations for A/B testing for continuous improvement.
- Set meetings at regular intervals with external teams to align objectives and gather insights.
- Maintain and actively pursue awareness of SEM Industry trends and changes and share this knowledge with the SEM team.
Requirements
- Bachelor's Degree in a related discipline or work experience.
- 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
Mouser Electronics is an award-winning, global distributor of semiconductors and electronic components that ships to over 650,000 customers in 223 countries/territories from its one million sq. ft. state-of-the-art facility in Mansfield, Texas. Mouser.com is an award-winning website that features more than 6.8 million products online from more than 1,200 leading manufacturers.
Mouser employees enjoy competitive pay and benefits, a business casual dress environment, a state-of-the-art facility in which to work, and an experienced management team with vision and a passion for growth. Mouser has built upon 60 years of growth and success in the electronic components distribution industry and is a TTI, Inc./Berkshire Hathaway Company.
Mouser Electronics, a TTI, Inc. company, is an Equal Employment Opportunity employer committed to providing equal opportunity in all of our employment practices, including selection, hiring, assignment, re-assignment, promotion, transfer, compensation, discipline, and termination. The Company prohibits discrimination, harassment, and retaliation in employment based on race; color; religion; genetic information; national origin; sex; sexual orientation; gender identity; pregnancy, childbirth, or related medical conditions; age; disability or handicap; citizenship status; service member status; or any other category protected by federal, state/provincial or local law.
Attention Applicants: If you are an individual with a disability and require reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use our online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [email protected] or at (817) 804-3850 for assistance with accommodation.
Some positions posted may require the use of information or access to hardware that is subject to the International Traffic in Arms Regulation (ITAR). Any applicant to these openings must be a U.S person within the meaning of ITAR. ITAR defines a U.S. person as a U.S. Citizen, U.S. permanent resident (i.e., green card holder), political asylee, or refugee. All applicants must be at least 18 years of age.
Mouser Electronics, Inc. is an Equal Opportunity Employer - A Notice to All Employees & Applicants
For more information on your Equal Opportunity Rights or other important Employment Rights in the USA, read “Know Your Rights: Workplace Discrimination is Illegal” poster, E-Verify Participation Notice (English/Spanish), Right to Work Notice (English/Spanish), FMLA General Notice, U.S. Job Applicant Privacy Notice.
Skills Required
- Bachelor's degree in a related discipline or equivalent work experience
- 2+ years of SEM / paid search experience
- Experience managing PPC accounts on Google Ads, Microsoft Advertising (Bing), and Yahoo Ads
- Strong Microsoft Excel skills and experience with Microsoft Office applications
- Experience with campaign setup, optimization, budget pacing/forecasting, bid management, and negative keyword management
- Ability to build and maintain reports and dashboards from search platform and additional data sources
- Strong organizational, analytical, communication, and problem-solving skills
- Multilingual ability
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The Company
What We Do
Info Services specializes in delivering Transformative Cloud Native, IoT, Big Data, and Enterprise Software Solutions. We at Info Services are humble, nimble, and agile in our approach and try to simplify the technology solutions for our clients. We work on staff augmentation and scope-based engagements depending on our client's needs. Our customer-centric strategies combine cutting-edge technologies with empathy and design thinking for holistic business growth
