Marketing Specialist

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Automotive • Cloud • Energy
The Role
Execute integrated B2B marketing campaigns across digital channels, events, PR, and content; support lead generation and nurturing; create and localize technical content with FAEs and engineers; use CRM/automation/analytics and AI tools for tracking and optimization; coordinate events and on-site execution; manage marketing database and provide day-to-day project support.
Summary Generated by Built In

Job Summary:

This role will be a part of the growing onsemi Marketing team. The team is passionate about data, storytelling, and winning customers' hearts and minds. You'll have the opportunity to work with a diverse set of global Marketers, Sales experts, and technologists. The onsemi Marketing team is committed to close collaboration, embracing new ideas, problem-solving, and being a solid functional partner for the business. Between us, we speak more than 15 languages, have lived, and worked across the globe, and love to swap stories about food, travel, and more. While we enjoy working hard, we also believe that work-life balance, time with family and friends, and personal well-being are essential.

 

Responsibilities

Key Responsibilities

1. Campaign Execution & Lead Support

  • Execute integrated marketing campaigns across digital channels, events, PR, and content distribution
  • Support lead generation and nurturing activities in collaboration with sales and BU teams
  • Track campaign performance (traffic, leads, conversion) and provide regular reporting
  • Make data-driven optimizations to improve campaign effectiveness

2. Technical Content Development

  • Create and localize marketing content, including articles, case studies, whitepapers, and customer stories
  • Work with FAE and engineering teams to understand product features and translate them into clear, customer-oriented messaging
  • Support content preparation for external communications such as media materials and presentations

3. Marketing Data & AI Tools Application

  • Use marketing tools (e.g., CRM, automation platforms, analytics tools) to support campaign execution and tracking
  • Apply AI tools to improve content creation efficiency and campaign performance
  • Assist in managing marketing database, including data updates, segmentation, and basic personalization

4. Event Coordination & Execution

  • Support planning and on-site execution of events, trade shows, and webinars
  • Coordinate with internal teams and vendors on logistics, materials, and timelines
  • Prepare event-related content such as presentations, demos, and collateral
  • Collect feedback and support post-event performance tracking

5. Project Support

  • Provide day-to-day support on marketing projects based on team priorities

 

Qualifications

Qualifications

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field
  • 3+ years of experience in marketing, preferably in semiconductor or high-tech industries
  • Exposure to B2B or technical marketing is a plus

Skills & Competencies

  • Solid execution skills with attention to detail
  • Basic data analysis capability (e.g., campaign tracking, reporting)
  • Familiarity with marketing tools (CRM, automation, analytics)
  • Ability to understand technical concepts and communicate them in a clear way
  • Good communication and coordination skills when working with cross-functional teams
  • Able to manage multiple tasks in a fast-paced environment

Preferred

  • Experience supporting technical teams (e.g., engineering, product, FAE)
  • Interest in AI and emerging technologies
About Us
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

More details about our company benefits can be found here:

https://www.onsemi.com/careers/career-benefits

About the Team
We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, Engineering, or related field
  • 3+ years of experience in marketing, preferably in semiconductor or high-tech industries
  • Exposure to B2B or technical marketing
  • Solid execution skills with attention to detail
  • Basic data analysis capability (campaign tracking and reporting)
  • Familiarity with marketing tools (CRM, automation, analytics)
  • Ability to understand technical concepts and communicate them clearly
  • Good communication and coordination skills for cross-functional work
  • Ability to manage multiple tasks in a fast-paced environment
  • Experience supporting technical teams (engineering, product, FAE)
  • Interest in AI and emerging technologies

onsemi Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about onsemi and has not been reviewed or approved by onsemi.

  • Retirement Support Retirement programs are highlighted by a U.S. 401(k) with a 100% match on the first 4% and immediate vesting. International plans such as Ireland’s defined contribution scheme and Germany’s company-funded pension elements reinforce long-term savings.
  • Leave & Time Off Breadth Time-off policies include ten paid holidays, flexible vacation for exempt employees, and three to five weeks of vacation for non-exempt staff as tenure grows, alongside sick time accrual. Paid leaves span parental, bereavement, jury duty, and military service, with Europe locations offering additional statutory and seniority-based days.
  • Parental & Family Support Family supports include eight weeks of paid parental leave, company-sponsored backup care for children, adults, and pets, and up to $15,000 in adoption assistance. Regional provisions such as Switzerland’s child allowance and accessible EAP counseling show added attention to household needs.

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The Company
HQ: Phoenix, AZ
11,712 Employees

What We Do

We are building a better future through intelligent technology. For over 60 years, onsemi and its ancestors have been leading the world’s greatest technology advancements. onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

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