Job Posting Title:
Sr. Specialist, Promotion Partnerships, Integrated MarketingReq ID:
10156508Job Description:
Key Responsibilities
Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie. (30%)
- Negotiate promotion deal terms and media plans with promotion partners.
- Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc.
- Develop a strategic roadmap for key partnership that creates growth and mutual benefits.
- Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts.
Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively. (30%)
- Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc.
- Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials.
- Align with studio marketing strategy for co-branded events and in-theater promotional activities.
- Compile a consolidated promotion campaign report following the movie's release.
Partnership with global studio promotion team to develop a localized campaign for global key accounts. (15%)
- Manage global movie promotion partner on their local campaign materials.
- Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders.
Cross LOB synergies for each promotion campaign. (15%)
- Balance business interests to drive synergies across departments for co-promotion activities
- Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives.
Purchase Order and Contract management. (10%)
- Day-to-day purchase order management
- Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team.
Working Relationships
Internal: Frequent communication with sales, finance, legal, regional office, global studio team, corporate alliance department, and consumer product department.
External: Promotion partners, Media/Creative agency, Ecommerce and digital platforms.
Requirements
Education: College graduate
Experience: At least 3-5 years’ experience in IP industry with a good partnership network.
Core Skills:
- Good communication skills and strong inter-personal skills are essential.
- Speaks fluent English with computer proficiency in MS Office.
Job Posting Segment:
APAC MarketingJob Posting Primary Business:
APAC Brand, Content, and Franchise MarketingPrimary Job Posting Category:
Integrated MarketingEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Shanghai, ChinaAlternate City, State, Region, Postal Code:
Date Posted:
2026-07-28Skills Required
- College graduate
- 3-5 years' experience in IP industry with strong partnership network
- Strong communication and interpersonal skills
- Fluent English
- Computer proficiency in MS Office
The Walt Disney Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.
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Pay Growth & Progression — Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
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Healthcare Strength — Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
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Wellbeing & Lifestyle Benefits — Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.
The Walt Disney Company Insights
What We Do
The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.
