2027校招 - 品牌营销专员 / Brand Marketing Specialist

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
Entry level
Hardware • Semiconductor • Manufacturing
The Role
Join Texas Instruments' 12-month Communications Career Accelerator Program for new graduates. Support brand and digital marketing efforts in China: apply global strategies locally, manage owned and paid media, create technical messaging, analyze data to drive action, coordinate cross-functional partners, and execute multiple projects on time while learning systems and processes.
Summary Generated by Built In

Change the world. Love your job.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job. The Communications development program is a 12-month program for new college graduates in the Communications organization.

Qualifications

Minimum requirements:

  • Bachelors degree in Marketing or related field
  • Cumulative 3.0/4.0 GPA or higher

Preferred qualifications

  • Ability to take global digital marketing strategies and apply them in China. Prioritize action plans and work through ambiguity.
  • Knowledgeable of owned and paid media channels, technical content and messaging tactics.
  • Clear, concise communication skills, both verbal and written in both English and Chinese.
  • Strong knack for interpreting data, driving meaningful actions and communicating relevant results to stakeholders.
  • Confidence to direct, counsel and influence partners across various organizations.
  • Proactive and positive attitude with strong collaboration skills and team-focused and results-oriented mindset.
  • Excellent time-management and project management skills to simultaneously drive on-time execution of multiple projects.
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to quickly ramp on new systems and processes

About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.

If you are interested in this position, please apply to this requisition.

Skills Required

  • Bachelors degree in Marketing or related field
  • Cumulative 3.0/4.0 GPA or higher
  • Ability to take global digital marketing strategies and apply them in China
  • Knowledge of owned and paid media channels, technical content and messaging tactics
  • Clear, concise communication skills in English and Chinese (verbal and written)
  • Ability to interpret data, drive actions, and communicate results to stakeholders
  • Confidence to direct, counsel and influence partners across organizations
  • Proactive, team-focused, results-oriented attitude with strong collaboration skills
  • Excellent time-management and project management skills to run multiple projects
  • Strong interpersonal, analytical and problem-solving skills
  • Ability to quickly ramp on new systems and processes

Texas Instruments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.

  • Strong & Reliable Incentives Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
  • Retirement Support A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
  • Healthcare Strength Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.

Texas Instruments Insights

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The Company
HQ: Dallas, TX
25,059 Employees

What We Do

Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm

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