Marketing Specialist

About the role
The Marketing Specialist, Regional Campaigns is responsible for executing and managing regional and state-level marketing campaigns. Reporting to the Campaigns Manager, this role focuses on day-to-day coordination, implementation, and delivery of localized campaigns that drive demand and generate pipeline. The role works closely with sales and cross-functional teams to ensure campaigns are aligned, delivered on time, and optimized for results.

Core Responsibilities:

• Regional campaign execution & project management
• Collaboration with sales & cross-functional teams
• Custom content coordination for local markets
• Multi-channel campaign delivery & coordination
• Campaign tracking, reporting & optimization

Regional Campaign Execution & Project Management:

• Execute regional and state-level marketing campaigns across a variety of channels, including digital, email, events, and webinars.
• Coordinate the day-to-day implementation of campaign elements, ensuring that all content, assets, and messaging are delivered according to timelines.
• Manage multiple campaigns simultaneously, ensuring smooth execution and adherence to project deadlines.
• Work with the Campaigns Manager to align on campaign goals, timelines, and deliverables, seeking guidance as needed.

Collaboration with Sales & Cross-Functional Teams:

• Collaborate closely with sales teams to ensure that regional campaigns are aligned with local market needs and sales priorities.
• Work with internal teams (content, design, digital) to coordinate the creation and distribution of campaign assets tailored to regional audiences.
• Maintain regular communication with sales to provide updates on campaign progress and gather feedback for continuous improvement.
• Ensure that sales teams are properly briefed on campaign messaging, goals, and timelines to ensure follow-up with leads.

Custom Content Coordination for Local Markets:

• Coordinate the creation of localized marketing materials (emails, landing pages, ads) that resonate with specific regional and state audiences.
• Customize content based on regional market needs, personas, and sales inputs to improve campaign relevance and engagement.
• Work with internal content and creative teams to ensure timely delivery of localized assets for each campaign.

Multi-Channel Campaign Delivery & Coordination:

• Execute campaigns across multiple channels, ensuring that the right messaging and tactics are deployed for each regional audience.
• Coordinate digital, email, and offline activities such as events to ensure a cohesive and integrated campaign approach.
• Manage the logistics and execution of webinars as part of broader regional campaign efforts, ensuring seamless integration into overall campaign plans. 

Campaign Tracking, Reporting & Optimization:

• • Track and report on the performance of regional campaigns, monitoring metrics such as engagement, lead generation, and conversions.
  • Provide regular updates to the Regional and ABM Campaigns Manager on campaign results and any challenges encountered during execution.
  • Identify areas for improvement in campaign performance, making tactical adjustments to optimize engagement and pipeline generation.
  • Assist in analyzing the impact of regional campaigns on pipeline growth and overall ROI, working with the manager to improve future efforts.

Essential Criteria:

• 3+ years of experience in a senior-level marketing role, including experience in ABM campaign activities
• Ability to manage multiple campaigns simultaneously, ensuring timely execution, resource allocation, and performance tracking
• Ability to work closely with sales, content, and marketing teams, ensuring alignment on campaign goals, messaging, and execution.
• Experience in SaaS marketing
• Demonstrated communication and decision-making skills
• Growth mindset and leadership skills

Please submit your application on our website by Wednesday 11th February 2026.

Please note: applications may close early due to high demand, so early submission is encouraged.