Marketing Specialist

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do 
business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

About the Role:

In this role you will be responsible for collaborating with the team on building and nurturing audience engagement for various trade show events within Informa Markets. You will execute components of marketing plans for events and individual sessions.

Main Duties and Responsibilities

• Work with the team to design, document and execute programs for marketing and audience development activities. This requires coordinating with multiple departments such as Design, Production, Web, Sales and Marketing Services
• Point of contact for attendee and exhibitor related promotions (social media, banner ads, onsite signage promotions, etc.)
• Coordinating and executing all macro/micro email campaign sends with campaign resources under the direction of the Senior Event Marketing Manager
• Project manage website build outs and edits in coordination with marketing, events, web, and content teams including the weekly creation, maintenance, and placement of all advertising for trade show events and content websites
• Coordinate and execute social media for trade show events and content brands
• Coordinate and execute paid media and re-targeting campaigns for events and content brands
• Nurtures, grows and updates audience reach lists from Eloqua, including registered trade show attendees and exhibitors, and work with data teams to maintain list integrity
• Manage customer referral programs and supporting marketing initiatives
• Work onsite at Health & Nutrition trade shows and industry events supporting social media and other event marketing needs
• Code and merge new audience lists including directories, purchased lists, etc.
• Manage house advertising reservations with program managers
• Perform any other duties commensurate with the grade and level of responsibility

Qualifications

Background Knowledge, Skills, & Experience

• 2+ years marketing experience with online/digital marketing, audience development and audience segmentation
• Proficient in the use of Microsoft365, including Word, PowerPoint, and Excel
• Excellent verbal and written communications skills
• Strong attention to detail and proactive behavior and attitude
• Outstanding project management skills
• Excellent organization, planning, multi-tasking and time management skills
• Ability to work independently and with a team in a fast-paced work environment; comfortable working on multiple projects with ability to meet short deadlines
• The ideal candidate will have familiarity with Eloqua, Adobe Experience Manager (AEM), WordPress, Adobe Analytics, Dreamweaver, Photoshop, Google AdWords, AdRoll, Social Media channels, and Salesforce
• The pay range for this position is $60,000 - $65,000 depending on experience 
  This posting will expire on 10/29
  

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Learning and development plan to assist with your career development
• 15 days PTO 
• Competitive Benefits 
• Paid parental leave 
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

See how Informa handles your personal data when you apply for a job here.