The Role
Executes weekly B2B marketing activities across email, CRM, social media, website content, events, reputation management, and reporting. Builds HubSpot campaigns and workflows, manages lists, publishes content, writes marketing copy, updates web pages, supports trade shows, creates presentation materials, and tracks performance metrics. The role requires strong organization, attention to detail, deadline management, and independent execution in an onsite, fast-paced SaaS environment.
Summary Generated by Built In
UpdatePromise is an automotive SaaS platform serving dealership fixed operations nationwide. We help service departments increase revenue and improve the customer experience through scheduling, digital vehicle check-in, inspections, video documentation, payments, reputation management, and AI-powered engagement tools.
We are seeking a full-time, onsite Marketing Specialist to execute daily marketing operations and maintain consistent weekly output across email, social media, website content, events, and reporting.
This is an execution-focused role. It is not a leadership or strategic planning role. The position reports directly to the CEO and operates under defined direction with measurable weekly deliverables.
The Marketing Specialist will be responsible for building and deploying email campaigns in HubSpot, managing CRM lists and workflows, publishing social media content across multiple platforms, updating website content, supporting trade show and road show marketing materials, assisting with review and reputation initiatives, and preparing weekly marketing performance reports.
This role requires strong attention to detail, discipline in meeting deadlines, and the ability to produce consistent weekly output without supervision. The ideal candidate is organized, fast, accountable, and comfortable operating in a high-growth, performance-driven environment.
Core Responsibilities
Email Marketing & CRM Execution
• Build, schedule, and deploy 2–3 email campaigns per week using HubSpot
• Manage contact lists, segmentation, workflows, and automation sequences
• Monitor email performance metrics including open rates, click-through rates, and replies
• Ensure campaigns are formatted correctly and links, CTAs, and tracking are accurate
• Build, schedule, and deploy 2–3 email campaigns per week using HubSpot
• Manage contact lists, segmentation, workflows, and automation sequences
• Monitor email performance metrics including open rates, click-through rates, and replies
• Ensure campaigns are formatted correctly and links, CTAs, and tracking are accurate
Social Media Execution
• Publish consistent weekly content across LinkedIn, Facebook, Instagram, and X
• Repurpose long-form content into short-form posts
• Maintain posting cadence and engagement standards
• Monitor comments, messages, and notify leadership of high-value interactions
Content Development
• Write and format blogs, case studies, launch materials, and event promotions
• Develop marketing copy aligned with automotive fixed operations and SaaS messaging
• Assist in drafting product announcements and feature releases
Website Management
• Update website pages with new content and edits
• Coordinate content publishing with development team
• Maintain accuracy and consistency across all site content
Event & Trade Show Support
• Support marketing materials for trade shows and road shows
• Create event-related email campaigns and follow-up communications
• Assist with booth collateral and presentation materials
Review & Reputation Support
• Assist in managing review platform content and messaging
• Support initiatives tied to AutoRepair-Review.com and related properties
Marketing Reporting
• Prepare a weekly marketing performance report
• Track social engagement, email results, and website updates
• Identify performance trends and report insights clearly
Presentation & Deck Support
• Create clean, professional slide decks for leadership updates
• Develop one-pagers, sponsor decks, and executive summaries
Skills, Knowledge and Expertise
Technical & Platform Skills
• Proven experience using HubSpot for email marketing, list segmentation, workflows, and reporting
• Experience publishing and managing content across LinkedIn, Facebook, Instagram, and X
• Proficiency with Canva or similar design tools for creating marketing graphics and collateral
• Ability to update website content using a CMS or coordinate with development for publishing
• Proven experience using HubSpot for email marketing, list segmentation, workflows, and reporting
• Experience publishing and managing content across LinkedIn, Facebook, Instagram, and X
• Proficiency with Canva or similar design tools for creating marketing graphics and collateral
• Ability to update website content using a CMS or coordinate with development for publishing
Content & Communication Skills
• Strong written communication skills with the ability to write clear, concise B2B marketing copy
• Ability to format emails, blogs, case studies, and marketing materials professionally
• High attention to detail with grammar, formatting, and brand consistency
Marketing Execution Experience
• Experience executing consistent weekly marketing cadence (email + social + content)
• Understanding of marketing performance metrics such as open rates, click-through rates, and engagement
• Ability to follow structured direction and hit weekly production targets
Organizational & Work Style
• Highly organized and able to manage multiple projects simultaneously
• Strong time management skills and ability to meet deadlines consistently
• Comfortable working in a fast-paced, high-growth environment
• Self-starter mindset with the ability to execute independently
Preferred but Not Required
• Automotive or dealership marketing experience
• Basic SEO understanding
• Experience with event or trade show marketing
• Familiarity with B2B SaaS marketing environments
• Basic video editing or short-form content creation experience
Benefits
Growth in a High-Growth SaaS Company
You will join a fast-growing automotive SaaS company actively expanding nationwide. UpdatePromise is launching AI-driven products, building OEM partnerships, and executing major industry events. This is an opportunity to be part of a company in expansion mode.
Direct Exposure to Executive Leadership
This role reports directly to the CEO. You will gain direct insight into executive-level strategy, product launches, and growth initiatives.
Hands-On Marketing Experience
You will build real-world experience executing multi-channel marketing campaigns including email marketing, social media, content publishing, event support, and CRM automation.
Clear Expectations & Measurable Output
This role is structured around defined deliverables and measurable weekly output. You will always know what is expected and how performance is evaluated.
Stable Full-Time Opportunity
Full-time schedule, Monday–Friday, standard business hours. Onsite collaboration with leadership and operations teams.
Competitive Hourly Compensation
$25–$35 per hour depending on experience, capability, and execution speed.
High-Impact Work
Your work will directly support sales growth, event execution, product launches, and brand expansion. Marketing efforts are tied directly to revenue initiatives.
Professional Development
Opportunity to expand skills in B2B SaaS marketing, automotive fixed operations, AI-driven platforms, and event marketing.
About
UpdatePromise does more than create industry changing products. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream, innovate and create. Our culture thrives by embracing diversity and rewarding imagination. We seek achievers, leaders and visionaries. At UpdatePromise it’s about each person bringing skills and passion to a challenging and constantly evolving world of technology.UpdatePromise is a technology company. From our flagship Auto-Body Review product that changed an industry, to our full suite of products geared towards communication and automation, managing big data and providing leading edge engineering and systems support, our teams at UpdatePromise exist to revolutionize the future at the confluence of tech and communication. We invest and develop advances in technology and employ the most creative people in the world, and then give them the support to constantly innovate, iterate and serve consumers more directly and personally. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.
Skills Required
- Experience using HubSpot for email marketing, list segmentation, workflows, and reporting
- Experience publishing and managing content across LinkedIn, Facebook, Instagram, and X
- Proficiency with Canva or similar design tools
- Ability to update website content using a CMS or coordinate with development for publishing
- Strong written communication skills for clear, concise B2B marketing copy
- Ability to professionally format emails, blogs, case studies, and marketing materials
- High attention to detail with grammar, formatting, and brand consistency
- Experience executing a consistent weekly email, social, and content marketing cadence
- Understanding of marketing performance metrics such as open rates, click-through rates, and engagement
- Ability to follow structured direction and meet weekly production targets
- Strong organizational and time management skills
- Ability to manage multiple projects and meet deadlines consistently
- Ability to execute independently in a fast-paced environment
- Automotive or dealership marketing experience
- Basic SEO understanding
- Event or trade show marketing experience
- Familiarity with B2B SaaS marketing environments
- Basic video editing or short-form content creation experience
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The Company
What We Do
At UpdatePromise, it’s our unwavering promise to update customers that sets us apart. We’re the leading technology communications provider to dealerships throughout North America, powering more than 20,000 businesses across the country. Our innovative and automated status update solutions enable your business to capture the consumer from the very beginning of their experience, right at the service drive. But we don’t stop there - we keep them completely engaged and informed during the entire service lifecycle, and beyond. Features of our leading solution include automated status messaging via text and email, mobile and integrated payment solutions, insurance and OEM approved CSI surveys, data analytics, video and photo enabled recommendations, automated reviews, automated social media management, lost souls marketing campaigns and more! Our technology is more than just a customer satisfaction and employee efficiency tool, it’s also your brand loyalty and customer retention platform. Want to find out more? We’d love to chat with you. Want to find out more? Call us on (951) 471- 7235 Or request a demo now: http://updatepromise.com/dealer-inquiry/ https://www.updatepromise.com/
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