The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.
Responsibilities- Develop, implement and maintain a corporate social media strategy.
- Analyze trends with social media.
- Creation of content calendar and guidelines.
- Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
- Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met
- Conduct market research and develop strategies based on industry trends and demographics.
- Write, proofread, and edit creative materials
- Maintain marketing budget.
- Photography as requested within the divisions.
- Video / filming and editing of video within the divisions as requested.
- Assist in marketing recruiting efforts and events.
- Maintain Omni website and update as needed.
- Develop company podcasts.
- Bachelor’s degree in business, marketing, or related field
- 2-5 years’ experience in marketing
- Proficient in creating and editing video and photography content utilizing appropriate software
- Working knowledge of social media platforms
- Proficiency in creation of social media posts
- Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
- Effective written and verbal communication skills
- Ability to use sound judgment
- Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion
Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.
Skills Required
- Bachelor's degree in business, marketing, or a related field
- 2-5 years of marketing experience
- Proficiency creating and editing video and photography content using appropriate software
- Working knowledge of social media platforms
- Proficiency creating social media posts
- Proficiency with Microsoft Outlook, Word, Excel, and SharePoint
- Effective written and verbal communication skills
- Sound judgment
- Self-starter able to work with minimal supervision and complete projects
What We Do
Steel Dynamics is one of the largest domestic steel producers and metals recyclers in the United States, based on estimated annual steelmaking and metals recycling capability, with facilities located throughout the United States, and in Mexico. Steel Dynamics produces steel products, including hot roll, cold roll, and coated sheet steel, structural steel beams and shapes, rail, engineered special-bar-quality steel, cold finished steel, merchant bar products, specialty steel sections and steel joists and deck. In addition, the company produces liquid pig iron and processes and sells ferrous and nonferrous scrap.
