R1 Integrated Marketing Specialist

Posted Yesterday
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Indianapolis, IN, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
Develops and manages B2B client accounts, prospects for new business, conducts cold calling, creates client-focused sales plans, supports collections, and collaborates on creative market promotions. The role builds recurring and target-account business, participates in market events, and maintains strong client relationships. Media, radio, digital marketing, web sales, and CRM experience are advantageous.
Summary Generated by Built In

Job Position:  Integrated Marketing Specialist 

Department: Sales 

Reports to: Director of Sales        

FLSA:       Exempt

Status: Full-time                                           

Work Location: Indianapolis, IN 

 

OVERVIEW: 

 The Radio One story began simply with a dream and one radio station. Over Forty-five years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple, to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.


 ESSENTIAL RESPONSIBILITIES:

  • Business-to-business sales, and superior management of both large and small accounts
  • Prospecting, cold calling, and development of new sales opportunities
  • Creation of client-focused sales plans to meet/exceed goals, and ensure client needs are met
  • Ideate with leadership for creative innovative nuance for market promotion based on target audience 
  • Participation in team/market efforts, meetings, and events
  • Assisting with collection efforts from clients
  • Generate plans for the senior client list and reoccurring business to promote extensive plan years 
  • Creation of client-focused sales plans to meet/exceed goals in conjunction with Target and Key Account development

KNOWLEDGE/SKILLS/ABILITIES:

  • Highly motivated and creative individual who is looking for ways to innovate
  • Committed to building and developing new relationships
  • Maintaining and building strong relationships with new and existing clients
  • Professional demeanor, and excellent verbal and written communication and customer service skills
  • Successful track record working with major accounts
  • Web sales and CRM experience is a plus
  • Knowledge in the following industries, radio, digital, marketing, advertising is a plus
  • Submit to a criminal background check
  • Legal right to work in the United States

                                                                                                                                         

EDUCATION and/or EXPERIENCE

3-5 years business-to-business sales experience, with experience in media preferable.

This job description is not intended to be an exhaustive list of duties or responsibilities. Employees may be required to perform additional job-related tasks as assigned, and the Company reserves the right to modify this job description at any time, with or without notice. This position is at-will, unless otherwise governed by a fully executed written agreement.

Urban One is an Equal Opportunity Employer and does not discriminate on the basis of disability, race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, veteran status, or any other protected characteristic under applicable law. Urban One is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the application process or to perform the essential functions of this role, please contact [email protected]

Skills Required

  • 3-5 years of business-to-business sales experience
  • Experience in media preferred
  • Successful track record working with major accounts
  • Excellent verbal and written communication skills
  • Professional demeanor and strong customer service skills
  • Web sales and CRM experience
  • Knowledge of radio, digital, marketing, or advertising industries
  • Legal right to work in the United States
  • Successful completion of a criminal background check
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The Company
HQ: Silver Spring, MD
393 Employees

What We Do

Launched in January 2004, TV One (www.tvone.tv) serves more than 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.

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