Marketing Specialist

Posted Yesterday
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Columbia, MO, USA
In-Office
Entry level
Fintech • Software • Financial Services
The Role
Supports marketing and public relations through event planning, promotional copywriting, social media management, media relations, sales support, internal and external communications, vendor coordination, and marketing inventory management. Maintains compliance with applicable banking regulations and information security initiatives while advising retail branch managers on promotional strategies.
Summary Generated by Built In
Job Summary & Responsibilities

Assists the marketing department in all marketing and public relations functions including coordinating events and promotions, writing and editing copy, coordinating social media, assisting in media relations, providing direct assistance to sales teams, handling special projects, and both internal and external communications.



Works with outside vendors to accomplish assigned work. Acts as liaison between retail branch managers and marketing department and consults with them on effective marketing and promotional strategies. Directs and manages all aspects of special events including art shows, exhibitions, receptions, customer appreciation days, grand openings, and other types of events. Writes and edits promotional copy. Oversees the bank's internal and external social media. Works with all bank departments to provide sales support including managing the inventory of sales tools such as brochures, presentations and gifts. Responsible for compliance with all banking regulations which are applicable to the job, including Bank Secrecy Act and information security initiatives.

Preferred Qualifications

Background in public relations, marketing, communications, or journalism. Excellent organizational and management skills are needed. Event planning and coordination experience in special events helpful. Ability to work with a wide variety of people. Works with autonomy throughout daily activities with all work reviewed and approved by supervisor. Interpersonal skills are essential. Flexibility and creativity as well as an ability to work well with others in teams is very important. Knowledge of Windows-based publication and design systems and photographic equipment are needed.

Skills Required

  • Background in public relations, marketing, communications, or journalism
  • Excellent organizational and management skills
  • Ability to work with a wide variety of people
  • Interpersonal skills
  • Flexibility and creativity
  • Ability to work effectively in teams
  • Knowledge of Windows-based publication and design systems
  • Knowledge of photographic equipment
  • Event planning and special event coordination experience

Central Bank Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Central Bank and has not been reviewed or approved by Central Bank.

  • Retirement Support — A two-part 401(k) combines a 50% match on the first 6% contributed with an automatic 4% nonelective employer contribution, with auto-enrollment and auto-escalation. Employer funds vest on a graded schedule reaching 100% at five years.
  • Leave & Time Off Breadth — PTO for full-time staff starts at 18 days per year and increases with service up to 27 days, and the organization follows the Federal Reserve holiday schedule. Part-time employees accrue PTO on a pro‑rata basis.
  • Healthcare Strength — Medical, dental, vision, and prescription coverage are offered with eligibility typically beginning the first of the month after hire, alongside HSA and FSA options. Life, AD&D, and short- and long-term disability plus an EAP enhance health and protection.

Central Bank Insights

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The Company
HQ: Jefferson City, Missouri
2,779 Employees
Year Founded: 1902

What We Do

Central Bank is a privately held $20 billion bank headquartered in Jefferson City, Missouri. Serving 13 markets in 8 states. Central Bank specializes in community banking, with a particular focus on delivering leading-edge technology through its network of more than 150 facilities operating in Missouri, Kansas, Illinois, Colorado, Iowa, Tennessee, North Carolina, Florida, and Oklahoma, as well as more than 22,000 ATMs nationwide. Member FDIC. "Strong Roots. Endless Possibilities."​ reflects our long-standing commitment to the communities we serve, as well as our commitment to delivering high-quality, leading-edge financial products and services that help our customers and communities grow and succeed. As our product and service offerings continue to expand, we assure you that our commitment to the community will only grow stronger. All of our lending decisions are made locally in the community you live. Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.

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