Marketing Specialist

Posted 4 Days Ago
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28105, Matthews, NC, USA
In-Office
Entry level
Industrial • Manufacturing
The Role
Supports B2B marketing through email, inbound, social media, PPC, direct mail, content creation, collateral design, market research, customer satisfaction programs, CRM administration, and trade show or event coordination. The role also manages prospect lists, supports lead management, assists sales enablement, monitors advertising campaigns, and coordinates production of marketing materials and displays.
Summary Generated by Built In
Carotek, a SunSource company, provides process equipment solutions for the industrial, commercial and municipal markets in North Carolina, South Carolina, Tennessee, Georgia and Virginia.  Carotek represents over 85 manufacturers as their process equipment distributor, representative, and repair center for pumps, blowers, heat exchangers, valves, instrumentation, IIoT, steam, hydronics and municipal products. www.carotek.com    

The Marketing Specialist will support our B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management. This position will participate in brainstorming for and creating designing and creating marketing collateral (brochures, line cards, flyers, trade show displays, case studies, etc.), planning and scheduling email/direct mail campaigns email and social media campaigns, coordinating tradeshows and special events, performing market research, and facilitating/soliciting feedback from customers. This role also assists in outbound marketing campaigns including PPC, direct mail, and traditional advertising. Experience with lead management or CRM software is preferred.  
 
  • Contribute to and create email marketing campaigns
  • Review, maintain and update marketing collateral, including line cards, brochures, business cards, direct mail pieces, letters, postcards, lead capture forms, and presentations using various design software
  • Assist with media buying and advertising PPC advertising, identify new advertising opportunities,  monitor current campaigns and identify new opportunities
  • Coordinate trade shows, internal events, and community outreach events in the production of signage, trade show displays, and marketing collateral.  Coordinate the production of signage, displays, and marketing materials to ensure successful trade shows, career fairs, community outreach, and events. Assist with pre- and post-event marketing activities
  • Create content for our websites and social media (product pages, landing pages, ads, etc.)
  • Implement Customer Satisfaction survey tools and output, manage our Customer Satisfaction Program
  • Support Carotek's CRM with procedures and work instructions by following established processes and supporting their continual improvement
  • Assist our sales team with creative ways that Marketing can help drive sales
  • Participate in the preparation and facilitation of the Marketing meetings
  • Assist with administrative marketing tasks including database and prospect list management CRM system, prospect list, and lead management
  • Perform other similar or related duties as assigned or instructed

Equal Opportunity Employer, including disability and protected veteran status.  If you are an individual with a disability and require an accommodation to complete the application process, please contact [email protected] to request reasonable accommodation. Only requests for accommodation in the application process will be returned from this email address.  This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click hereaquí).   
Sun-Source | Privacy Policy  #carotekassc

Skills Required

  • Experience with lead management or CRM software

SunSource Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SunSource and has not been reviewed or approved by SunSource.

  • Healthcare Strength Healthcare Strength: Medical, dental, and vision coverage with plan options are offered alongside wellness programs and an EAP. Offerings also include HSA/HRA and FSA choices that broaden the health coverage scope.
  • Retirement Support Retirement Support: A 401(k) with company match is included and called out in employer-provided materials. This provides a clear foundation for long-term savings within the total rewards package.
  • Leave & Time Off Breadth Leave & Time Off Breadth: Paid vacation and holidays are part of the package, with PTO described as decent and vacation potentially capping near four weeks. These time-off elements contribute to a rounded core benefits menu.

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The Company
HQ: Addison, IL
1,861 Employees

What We Do

SunSource, a leader in industrial and mobile fluid power distribution for over 85 years, provides customers with innovative solutions that help reduce maintenance costs, lower operating costs and increase productivity. The solutions are part of the SunSource Advantage: a comprehensive program offering design and engineering support; supply chain optimization; productivity solutions; value-added services; and repair capabilities. As a national distributor with local presence, SunSource has a unique and dominant position as a full-service resource for the industrial, OEM, MRO and mobile industrial equipment industries. We distribute a broad range of components, but SunSource is much more than a distributor just supplying fluid power components or systems. Along with high-quality products, we provide a commitment to high-quality customer service and technically sound, cost-effective solutions. SunSource’s history of accomplishment and continued growth means that we give the best condition to energetic, driven people to be effective in their role. We pride ourselves on a culture that provides opportunities for development and advancement of our associates. In addition, we build meaningful relations with our customers, suppliers and internal associates. We are all bound by a pledge to a common mission toward providing the highest quality products and services within our industry and achieving the company’s growth objectives

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