The role
As the Marketing Automation Specialist, you will join Xero's Customer Engagement team to design, build, test, schedule, deploy, and report on global and regional communications using a modern marketing tech stack. You will be hands-on in Salesforce Marketing Cloud (SFMC), ensuring campaigns reliably reach small business users worldwide to help make running their businesses seamless.
A key part of this position involves driving operational efficiency across the team. You will play a vital role in lifting delivery maturity by refining reusable email templates, documenting clear processes, sharing technical insights, and partnering with regional marketers on their quarterly communication plans.
The team & how they connect
You will join a high-performing Global Customer Engagement team that works in close partnership with Regional Marketing, Product Marketing, and Data & Insights specialists. The team operates with a focus on peer collaboration, shared learning, and thorough QA to streamline workflows across all regions. Together, they combine technical execution with commercial insights to build meaningful, tailored experiences for our audience.
Initially, you will focus on
Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools.
Building dynamic, personalized content using HTML, AMPscript, and SQL.
Managing end-to-end campaign QA, audience segmentation logic, and data troubleshooting.
Standardizing build patterns, updating team documentation, and delivering operational sends.
Where and how you can work
Xero offers a flexible hybrid work environment designed to support balance, focus, and collaboration. You will have access to modern office spaces for team connection and dedicated boost days.
Here are some of the things we are looking for
Experience managing multi-region or multi-segment email and CRM campaigns.
Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation.
Solid understanding of data ingestion, file imports, and audience segmentation rules.
Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics.
Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly.
A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Experience managing multi-region or multi-segment email and CRM campaigns
- Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation
- Understanding of data ingestion, file imports, and audience segmentation rules
- Ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics
- Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly
- Proactive approach to documenting processes, sharing knowledge, and simplifying workflows
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — The U.S. package lists 21 days of annual leave, 10 days of wellbeing leave, five “Xtra” days, three year‑end company holidays, and a paid volunteer day. Global materials also point to 20+ days of annual leave and additional wellbeing time across regions, indicating broad coverage beyond the U.S.
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Parental & Family Support — Primary caregivers can receive up to 26 weeks of fully paid parental leave, with six weeks of paid partner leave. Family‑forming benefits (e.g., Carrot) and counseling/coaching access for employees and immediate family further strengthen support.
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Healthcare Strength — Medical (Cigna and Kaiser options), dental (Cigna PPO), and vision (VSP) are complemented by life, AD&D, and short/long‑term disability coverage. Modern Health mental‑health support and a funded ThrivePass wellbeing account add depth to the health offering.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
