Marketing Specialist

Reposted One Month Ago
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Mumbai, Maharashtra, IND
In-Office
Senior level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
Develop and execute B2B marketing campaigns across digital, email, and event channels to generate leads, support revenue growth, and strengthen customer relationships. Build account-based marketing and segmentation strategies, create content, manage nurture programs through CRM and automation platforms, analyze campaign performance, and optimize customer engagement, retention, and marketing ROI. Partner closely with sales and business leaders while managing multiple programs independently.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
 

About the Role

We are seeking a Marketing Specialist to drive growth for our India Service business through strategic B2B marketing campaigns, customer engagement programs, and data-driven marketing initiatives.

DESCRIPTION

How you will make an impact:

You will accelerate revenue growth by developing and executing B2B marketing strategies that engage our business customers, generate qualified leads, and strengthen customer relationships across our installed base.

What you will do:

  • Design and execute targeted B2B marketing campaigns across digital, email, and event channels to drive customer acquisition and engagement
  • Develop account-based marketing strategies and customer segmentation approaches tailored to business buying behaviors and decision-making processes
  • Partner with sales and business development teams to generate qualified leads, improve conversion rates, and support pipeline growth
  • Create compelling B2B marketing content including white papers, case studies, presentations, email campaigns, and thought leadership materials
  • Analyze customer and campaign data to identify B2B marketing opportunities, measure ROI, and optimize marketing performance
  • Build customer engagement programs that increase retention, drive repeat business, and maximize lifetime value
  • Leverage marketing automation and CRM platforms to execute nurture campaigns and track buyer journey touchpoints
  • Monitor marketing KPIs including lead quality, conversion rates, and customer acquisition costs to guide strategic decisions

REQUIREMENTS

  • Bachelor's degree in Marketing, Business, Communications, or related discipline; MBA preferred
  • 7–8 years of experience in B2B Marketing, Digital Marketing, Marketing Analytics, or Strategic Marketing roles
  • Proven success in B2B campaign development, lead generation, and account-based marketing in technology, life sciences, or industrial sectors
  • Advanced proficiency in Microsoft Excel and PowerPoint with strong presentation and storytelling skills
  • Experience with CRM platforms (Salesforce, Dynamics), marketing automation tools (Marketo, HubSpot, Eloqua), and analytics platforms (Power BI, Google Analytics)
  • Strong understanding of B2B buyer journeys, customer segmentation, demand generation, and marketing performance measurement
  • Excellent communication and stakeholder management skills with ability to partner effectively with sales and business leaders
  • Self-starter with ability to manage multiple marketing programs and campaigns independently
  • Travel may be required 50% of the time

Location: Mumbai

Skills Required

  • Bachelor’s degree in Marketing, Business, Communications, or a related discipline
  • MBA
  • 7–8 years of experience in B2B Marketing, Digital Marketing, Marketing Analytics, or Strategic Marketing
  • Proven success in B2B campaign development, lead generation, and account-based marketing
  • Experience in technology, life sciences, or industrial sectors
  • Advanced proficiency in Microsoft Excel and PowerPoint
  • Strong presentation and storytelling skills
  • Experience with CRM platforms such as Salesforce or Dynamics
  • Experience with marketing automation tools such as Marketo, HubSpot, or Eloqua
  • Experience with analytics platforms such as Power BI or Google Analytics
  • Strong understanding of B2B buyer journeys, customer segmentation, demand generation, and marketing performance measurement
  • Excellent communication and stakeholder management skills
  • Ability to partner effectively with sales and business leaders
  • Ability to manage multiple marketing programs and campaigns independently
  • Travel may be required 50% of the time

Thermo Fisher Scientific Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.

  • Retirement Support — Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
  • Healthcare Strength — Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
  • Parental & Family Support — Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.

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The Company
HQ: Waltham, MA
100,000 Employees

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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