Marketing Specialist

Posted 14 Days Ago
Be an Early Applicant
Fall River, MA, USA
In-Office
Mid level
Energy
The Role
Manage and execute local B2B marketing campaigns and events, coordinate with sales and marketing operations, produce content, improve omni-channel customer experiences, analyze marketing materials and data to drive lead generation, document processes, and identify new promotional channels.
Summary Generated by Built In
Company Description

Rexel USA is one of the largest distributors of electrical products, data communication, wireless communication and related supplies in the United States. Rexel USA operates its electrical distribution business in the United States through eight Regions that go to market under various banner and trade names, including Rexel, Rexel Automation, Gexpro, Mayer, Talley and Platt Electric Supply. In addition to an online store, Rexel USA has a distribution network of over 460 warehouse storefront locations throughout the U.S.

Job Description

We are looking for a Marketing Specialist to join our Rexel team in Fall River, MA!

Summary:
The Marketing Specialist is responsible for managing critical projects that support the success of the company's Marketing Strategy and achieving business goals. Strong understanding of marketing principles and communication skills will be critical in enhancing brand presence, expanding customer base, supporting sales teams, and creating high-impact marketing campaigns. Must align with the local selling, sales leadership, and marketing teams to execute innovative marketing campaigns.

What You'll Do:

 

  • Work cross-functionally with the Marketing Operations and Data teams to continuously improve the omni-channel experience for our customers and selling organization
  • Establish yourself as the first point of communication for local branches and sales team's requests and feedback
  • Manage local marketing events that are aligned with brand guidelines and support the selling organization's objectives
  • Gain a thorough understanding of products and solutions so that strategies can be developed for more-effective marketing campaigns
  • Document procedures, processes, and workflows, and recommend changes for greater efficiencies withing the marketing organization
  • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
  • Discover new marketing and promotional channels
  • Enhance the branding and customer experience within branches. Analyze existing marketing materials with a critical eye and identify opportunities for improvement
  • Implement tactics that grow online presence
  • Maintain regular self-improvement in the areas of digital marketing trends, tools, and best practices, applying innovative approaches to drive growth
  • Other duties as assigned

Job Duties Disclaimer:
The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrate commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Rexel USA.

 

Qualifications

What You'll Need

  • 3+ years of experience in Marketing or related role
  • Experience with integrated B2B marketing campaigns 
  • 4 Year / Bachelor's Degree - Preferred

Knowledge, Skills & Abilities

  • Familiar with various marketing channels
  • Strong Event Management & Project Management skills
  • Proficiency in Microsoft Office 365
  • Strong data analysis and reporting skills to derive actionable insights
  • Exceptional communication and presentation skills
  • Excellent time management and prioritization skills

Additional Information

Physical Demands:

  • Use hands to finger, handle, or feel: Operates a computer and other office machinery - Constantly – at least 51%
  • Talk, hear, taste, smell: Must be able to use senses to effectively communicate with co-workers and clients and detect hazardous conditions - Occasionally – up to 20%

Weight and Force Demands:

  • Up to 10 pounds - Occasionally – up to 20%
  • Up to 25 pounds - Occasionally – up to 20%

Working Environment:

  • Travels to offsite locations - Frequently – 21% to 50%

Rexel USA (A VEVRAA Federal Contractor), and its affiliated companies, is an EEO/Disabled/Veterans employer. All qualified candidates will receive consideration for employment without regard to any characteristics protected by law.

 

Our Benefits Include:

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • Short-Term and Long-Term Disability Insurance
  • 401K with Employer Match
  • Paid vacation and sick time
  • Paid company holidays plus flexible personal days per year
  • Tuition Reimbursement
  • Health & Wellness Programs
  • Flexible Spending Accounts
  • HSA Accounts
  • Commuter Transit Benefits
  • Additional Optional Insurance such as Pet Insurance, Legal Assistance, Critical Illness, Home and Auto Insurance to name a few.
  • Employee Discount Programs
  • Professional Training & Development Programs
  • Career Advancement Opportunities – We like to promote from within

 

Our goal is to create a workplace where everyone feels respected, valued, and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce.
Rexel USA (A VEVRAA Federal Contractor), and its affiliated companies, is an EEO/Disabled/Veterans employer. All qualified candidates will receive consideration for employment without regard to any characteristics protected by law.

Skills Required

  • 3+ years of experience in Marketing or related role
  • Experience with integrated B2B marketing campaigns
  • Bachelor's degree (4 Year) or equivalent
  • Familiarity with various marketing channels
  • Strong event management and project management skills
  • Proficiency in Microsoft Office 365
  • Strong data analysis and reporting skills
  • Exceptional communication and presentation skills
  • Excellent time management and prioritization skills
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The Company
HQ: Paris
16,165 Employees
Year Founded: 1967

What We Do

Rexel, worldwide expert in the professional multichannel distribution of electrical products and services for the energy world, addresses three main markets - residential, commercial, and industrial. The Group supports its customers to be at their best in running their business, by providing a broad range of sustainable and innovative products, services, and solutions in the field of technical supply, automation, and energy management. Rexel operates through a network of over 1,900 branches in 19 countries, with more than 27,000 employees. The Group’s sales were €19.2 billion in 2023. Over the past five years, Rexel has proven its ability to structurally outperform the growing and increasingly attractive electrical distribution market. The demand in green energy and energy efficiency has boosted the Group’s businesses. On February 11, 2021, Rexel presented its mid-term ambitions. The Group’s strategy relies on a growth, value-creation and ESG ambition approach, via several strategic initiatives: - Accelerating growth through “More Customers, More SKUs, More Digital” - Improving operational and financial performance, in particular through digital - A balanced capital allocation around return to shareholders and investment in future growth. As an example, Rexel seizes any external growth opportunity in order to strengthen its position in certain geographies such as the United States or to add adjacent skills. ESG targets for 2030: - A 35% reduction in CO2 emissions of its operations (scopes 1&2) compared to 2016 - A 45% reduction in CO2 emissions from the use of products sold (scope 3) compared to 2016. 2023 sales: €19.2 billion 19 countries 1,900 branches 27,000 employees

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