Marketing Specialist - Knorr

Unilever is currently hiring for a Marketing Specialist (Knorr)

Reports to: Marketing Manager

Scope: Local – East Africa (Kenya, Uganda, Tanzania & Rwanda)

Location: Kenya

Terms & Conditions: Full Time

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY/FUNCTION INTRODUCTION

We are looking for a driven and experienced candidate with strong analytical and logical skills who can identify and interpret key data trends to formulate compelling brand plans. You will also need to analyze and communicate data clearly and concisely to help us make informed decisions. Strong stakeholder management and communication skills are essential, as you will be expected to work closely with partnering organizations to advance key hygiene initiatives.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. Are you someone who is passionate to understand consumer? Do you have a balance of creative thinking, analytical reasoning? Are you an execution master? then this role is just for you!
 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Drive Foods  Category brands & the jobs to be done.

• Craft comprehensive annual Brand Marketing Plan based on Brand Audit (Brand Health check) and Brand Job to be done.

• Support marketing plan implementation, agency contacts and plan, by bringing the brand's jobs to be done (JTBDs) to life through a coherent calendar of activities.

• Understand Royco & Knorr 6 Ps, deeply review competition and drive specific actions when needed, and owning them with the wider team and creative agency.

• Deliver the brand's business targets and deploy plans to achieve the set brand KPIs while considering consumer understanding, market dynamics, and resource constraints.

• Understand market dynamics across East Africa.

• Work with our below the line (BTL) agency to deliver exciting activations in the market to consumers.

• Manage processes, profit margins, and budgets, including the management of Royco & Knorr’s budget in terms of spend and cost allocation (e.g., agency cost, sampling cost, activation costs, media investments).

• Work with key stakeholders to drive Royco & Knorr brand growth.

• Act as local project lead for innovation initiatives.

• Launch planning, implementation, and evaluation of the innovation mix, monitoring in market performance and driving actions to improve.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Bachelor’s Degree, Postgraduate / master's in business field is preferred. Applicant from another field is also welcomed provide they prove they have relevant expertise & enthusiasm to learn.

• More than 7 years of experience in Marketing, Brand Management, or related fields

Skills

• Passionate of understanding consumers.

• Very strong analytical and reasoning capability.

• Strong in creative thinking for impact

• Execution master who can bring ideas to reality on the ground.

• Strong operational skills coupled with the ability to dive business & brand performance.

• Passionate about digital, wanting to learn something new.

• Strong sense of accountability, ability to get things done through others.

• Strong Bias for Action focused on driving with speed the right decisions that can grow the business.

• Team player to lead both internal & external cross functional teams.

• Good communication and coordination skill

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• Care Deeply: We care deeply about how consumers experience our brands every day, everywhere; about our people’s growth and development, and our impact on the planet. We care about our performance, to a point where it hurts when we don’t win.

• Focus on What Counts: We ruthlessly prioritise what truly matters, and so do fewer things brilliantly. We set clear goals & direction and recognise others for maximum impact.

• Stay Three Steps Ahead: We think boldly and creatively to make breakthroughs in performance. We are always curious and confident - anticipating and staying ahead of consumer needs and external trends, to beat the competition.

• Deliver with Excellence: We deliver excellence in what we do at pace. We take personal ownership and hold each other to account – always finding a way to do what we said we will do.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.