Job Description :
Brand Curator (Ownership: Prestige & Experience)
Functions:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the team:
Own brand universe and protect the brand’s luxury positioning, ensuring every touchpoint reflects exclusivity, desirability, and consistency.
Purpose of Role:
You are responsible for curating, managing, and elevating Spiritual Homes and priority outlets, ensuring every brand experience reflects the highest standards of premium and luxury.
You exist to make our brands visible, culturally relevant, and consistently chosen through exceptional execution and experience design, while directly influencing premium mix, reserve brand growth, and commercial performance within curated outlets.
Core Accountabilities:
1. Brand Outlets Ownership
- Own and manage all flagship brand outlets
- Ensure each home delivers: World Class brand experiences, flawless serve execution and consistent and compelling brand storytelling
- Define and uphold luxury standards per brand
- Conduct regular audits to ensure consistency and excellence
- Hold authority to approve or reject execution standards within brand outlets
2. Experience Curation & Guest Journey
- Design and deliver end to end guest experiences:
Arrival → Welcome → Serve → Storytelling → Exit - Curate: Drink rituals, atmosphere (music, lighting, energy) and hosting and service flow.
3. Brand Standards & Luxury Codes
- Own execution of: Glassware, garnish, serve rituals, and presentation
- Ensure alignment with global brand guidelines while adapting to local cultural context
You protect the distinction between premium and true luxury.
4. Menu & Serve Excellence (Brand Outlets & Key Accounts)
- Bring menus to life within Spiritual Homes and priority outlets
- Ensure cocktails are: Executed flawlessly, presented beautifully and delivered consistently
Support development of:
- Signature serves
- Luxury rituals
- Seasonal and culturally relevant menu moments
5. Cultural Relevance & PR Impact
- Curate and activate "Acts in Culture" within Spiritual Homes and beyond
- Create PR worthy brand moments that drive visibility and conversation
- Partner with: Influencers, Creators, Tastemakers and Media platforms
- Lead creation and capture of premium content: Social storytelling, experience highlights and brand narratives.
- Contribute directly to earned media value and PR targets
6. Capability & Coaching
- Train bartenders and outlet teams on:
- Luxury execution
- Hosting and storytelling
- Attention to detail
- Coach Brand Ambassadors on experience design and presentation standards
7. Stakeholder & Outlet Management
- Build strong relationships with: Internal Stakeholders, Outlet owners/Key decision makers and Bar managers.
- Act as a trusted advisor on premium and luxury execution
8. Measurement & Continuous Improvement
- Track and analyse: Experience quality scores, PR & content performance, outlet engagement and consistency and premium mix and reserve brand performance within curated outlets.
- Use insights to continuously refine execution and elevate standards
Qualifications & Experience:
Qualifications:
Bachelor’s degree or equivalent experience in relevant field
Experience:
The ideal candidate will have 3+ years of experience working with luxury brands in the spirits/wine, luxury hospitality or food & beverage industries. The candidate has worked across luxury sales, experiential marketing or customer marketing functions.
Preferred Experience:
- Proven experience in content direction and production with expertise in content commissioning or is content producer with social-first approach to earn.
- Has expertise across digital and social channels, search engine optimization and content planning.
- A storyteller with the ability to bring ideas to life in bright, dynamic ways.
- Has strong relationships with the trade, influencers and organizers.
- Passion for luxury and premium brands, our customers & our consumers.
- Luxury Activation – track record of successful brand activations, executed with exceptional standards in luxury, highly talked about.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere and crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
KBLAdditional Locations :
Job Posting Start Date :
2026-07-02Skills Required
- Bachelor's degree or equivalent experience in relevant field
- 3+ years experience working with luxury brands in spirits/wine, luxury hospitality or food & beverage industries
- Experience across luxury sales, experiential marketing or customer marketing functions
- Proven experience in content direction and production or content commissioning (social-first approach)
- Expertise across digital and social channels, SEO and content planning
- Established relationships with trade, influencers and event organizers
- Track record of luxury activations and creating PR-worthy brand moments
- Passion for luxury and premium brands and consumer-facing storytelling
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
