Marketing Specialist - Communications

Posted 7 Days Ago
Be an Early Applicant
Duluth, GA, USA
In-Office
Mid level
Design • Industrial
The Role
The Marketing Specialist is responsible for creating engaging written content, optimizing for SEO, and collaborating with teams to align marketing strategies and product launches.
Summary Generated by Built In
What We Do

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Summary:

Responsible for creating engaging written content to grow target audiences across multiple channels and brands.

Position Responsibilities:

  • Write engaging, SEO-optimized blog articles that support customer education, product discovery, and brand authority

  • Develop clear, compelling product descriptions that highlight features, benefits, and use cases

  • Translate technical product details into customer-friendly language

  • Maintain consistent brand voice and messaging across all written content

  • Conduct keyword research to identify content and optimization opportunities

  • Optimize existing and new content for on-page SEO (titles, meta descriptions, headers, internal linking, etc.)

  • Collaborate with marketing and ecommerce teams to align content with SEO and acquisition goals

  • Monitor performance and recommend improvements based on rankings, traffic, and engagement data

  • Support content planning aligned with product launches, campaigns, and seasonal initiatives

  • Partner with designers, product managers, and digital marketers to bring content to life across channels

Specific Knowledge, Skills or Abilities Required:

  • Strong software skills: Microsoft Office, Adobe Creative Suite, and aptitude for learning new software.  

  • Writing experience or familiarity with automotive aftermarket preferred.

  • Exceptional writing, research, and communication skills.

  • Creativity and adaptability.

  • Strong understanding of the target audience and industry trends.

  • Internet savvy, strong knowledge of social media and related apps. 

  • Excellent presentation and inter-personal skills.

  • Highly organized, creative and able to juggle many projects simultaneously.

  • Work autonomously when needed to push projects through tight timelines.

Position Qualifications:

Education:

Bachelor’s Degree in Marketing or related area preferred, or equivalent experience

Experience:

3+ years of marketing experience in written communications.

Work Environment and Physical Requirements:

Office Environment

Ability to sit for long periods of time

Vision abilities required to validate and enter data on computer

May occasionally lift and/or move up to 10 lbs.

Job Description

Disclaimer:  This list does not represent all physical demands.  Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job.  Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.  We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity.

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The Company
HQ: Duluth, Georgia
1,790 Employees

What We Do

Fox Factory Holding Corp. is a global leader in the design and manufacturing of premium products that deliver championship-level performance for specialty sports and on and off-road vehicles. Its portfolio of brands, like FOX, Marucci, Method Race Wheels and more, are fueled by unparalleled innovation that continuously earns the trust of professional athletes and passionate enthusiasts all around the world. The Company is a direct supplier of shocks, suspension, and components to leading powered vehicle and bicycle original equipment manufacturers (“OEMs”). The company acquires complementary businesses to integrate engineering and manufacturing expertise to reach beyond its core shock and suspension segment, diversifying its product offerings and increasing its market potential. It also provides products in the aftermarket through its global network of retailers and distributors and through direct-to-consumer channels. FOX is a registered trademark of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of The NASDAQ OMX Group, Inc. All rights reserved.

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