As a Marketing Sr. Specialist, Media Planning, you will help shape and activate intelligent, data-informed paid media strategies that drive both brand awareness and measurable business impact. This role will support planning across our Brand, Buyer, and Seller campaigns. You’ll have the opportunity to expand your expertise in cross-channel planning, performance optimization, and AI-enabled media activation while directly influencing how millions of consumers engage with Zillow’s products and services.
You Will Get To:
Translate brand and business objectives into full-funnel media plans that balance communication goals, efficiency and performance
Leverage automation tools, platform algorithm and AI-driven optimization strategies to maximize media effectiveness
Manage day-to-day campaign activities, ensuring projects are delivered on time, on budget, and on brief
Oversee campaign budgets, flowcharts, and media authorizations
Develop and coordinate process documents, workback schedules, and status reports
Manage digital campaign implementation, including tagging, QA, and process documentation
Coordinate creative trafficking and documentation
Monitor competitive activity, industry trends, privacy shifts and emerging ad technologies to proactively evolve Zillow’s media strategy
Build and maintain strong partnerships with internal teams, external agencies, and vendors
In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.
Who you are3-5 years of experience creating and managing US consumer-facing paid media campaigns
Proficient in planning and activating across all media channels, including video, audio, out-of-home, display, and paid social
Strong analytical and problem-solving skills, with the ability to synthesize data for performance optimization
Comfortable leveraging AI-powered platforms and automation to enhance planning, targeting, optimization and measurement - with a growth mindset toward continuously evolving your skill set as media technology advances
Excellent communicator and collaborator, able to build relationships remotely with cross-functional teams and partners
Highly organized, with strong project management skills and attention to detail; able to manage multiple projects simultaneously
Comfortable working in a fast-paced, results-oriented environment and adapting to changing business needs
Experience with advertising and analytics tools (e.g., Google Analytics, Campaign Manager, Facebook Ad Manager, iSpot) is a plus
Bachelor’s degree required; agency experience is a plus
Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Skills Required
- 3-5 years of experience creating and managing US consumer-facing paid media campaigns
- Proficient in planning and activating across all media channels
- Bachelor's degree
Zillow Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zillow and has not been reviewed or approved by Zillow.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, and robust mental-health resources with coaching and app-based support. Wellness reimbursements and wellbeing tools reinforce a strong emphasis on overall health.
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Parental & Family Support — Parental benefits are noted as fully paid and expansive, including bonding leave, ramp-back options, and a new-baby stipend. Additional family-forming support such as fertility coverage, adoption/surrogacy assistance, breast milk shipping, and backup childcare deepens this strength.
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Flexible Benefits — A distributed-first work model offers broad location flexibility, with home-office support and short-term international work options. This flexibility pairs with generous PTO, holidays, sick leave, and a sabbatical program as key parts of the total package.
Zillow Insights
What We Do
Join our mission to give the people power to unlock life’s next chapter. Our homes are the heartbeat of our lives, and we believe that finding a home shouldn’t be so hard in today’s always-on world. That’s why we’re reimagining the traditional rules of real estate to make it easier than ever to move from one home to the next. Our journey began nearly 15 years ago with a handful of employees and one big idea: to make it radically easier for people to move. We began by helping people understand and track their homes with the Zestimate, our proprietary algorithm, and then with advanced technology and valuable connections with real estate professionals. Today, Zillow has become a household name. People are more likely to search for “Zillow” than “real estate,” and our name is often used as a verb. While other industries have ushered in a new era of convenience, the time for seamless and convenient real estate experience is now. This is our next chapter as a company. We’re looking for smart, passionate adventurers to join us as we reimagine the real estate transaction and change the way people buy, sell, rent and finance their homes.
