Marketing Rotation Internship (Spring and Summer 2027)

Posted 4 Days Ago
Be an Early Applicant
Des Moines, IA, USA
Hybrid
Internship
Healthtech • Insurance
The Role
Marketing intern in a rotational program supporting campaign planning and execution, marketing collateral, sponsorship activations, enrollment materials, competitor research, campaign analysis, marketing technology, and benefit engagement strategies. The role provides exposure to digital, content, analytics, operations, and creative marketing teams. It begins part-time in spring 2027 and transitions to full-time during summer 2027 in Des Moines, Iowa.
Summary Generated by Built In
Company Description

Why choose an internship with Wellmark? We strive to offer meaningful work that assists in your professional development and provides value to the team. You will gain valuable experience within the health insurance industry and put the skills and knowledge you’ve acquired in school to practice this summer during our 2027 Summer Internship Program. You will have the opportunity to learn from subject matter experts and leaders within the industry, network with fellow internship program participants and gain practical, hands-on work experience.

If you’re eager to learn, collaborate with others, demonstrate your potential, develop customer-focused solutions and grow into an exciting career, we hope you’ll consider an internship with us!

Job Description

What’s Marketing at Wellmark?  Marketing encompasses every part of strategic work to acquire and retain members and clients for Wellmark’s health plan products and services. It includes brand management, value proposition development, performance marketing campaigns, digital and content marketing, sponsorship activations and operations management aligned to driving measurable business outcomes.

What projects might I support? As a rotation program, you’ll receive exposure to Wellmark’s diverse marketing activities and have an opportunity for exposure to all aspects of marketing. This position will have the opportunity to interact across teams within Wellmark Marketing, primarily supporting planning and execution of marketing campaigns. You’ll work on projects that will give you experience in marketing strategy and execution, ranging from updating marketing collateral to learning how to leverage marketing technology to manage and deliver marketing tactics. You’ll work with individuals on the digital, analytics and operations teams on analysis efforts or other projects. Depending on your skills, you also may collaborate with the creative team to develop content.  

Some examples of the work you may be responsible for during your internship:

  • Assessing marketing collateral and promotional materials we make available to agents and employers and developing improvement recommendations.
  • Coordinating annual updates to member enrollment materials.
  • Planning and executing sponsorship activations.
  • Assisting in data analysis of marketing campaigns .
  • Usage of marketing technology to develop and deliver marketing tactics
  • Researching competitor marketing programs and evaluating Wellmark program performance.
  • Developing strategies to increase use of plan benefits or health programs.
  • Researching and writing proposals for department investments and improvements.

Ready to bring your strengths to Wellmark? Here’s what’s next! Review the qualifications below. If the position is a match with your passion, interests and skills, submit your application today!

This internship will start as a part-time position in the spring of 2027 then transition into our 2027 Summer Internship Program in May working a full-time schedule from our corporate office in Des Moines, Iowa.  

Qualifications

  • Current junior or senior pursuing a bachelor's degree in marketing or related business program.
  • Strong verbal and written communication skills.
  • Ability to take initiative, prioritize and handle multiple tasks simultaneously
  • Ability to use data to inform decisions and make recommendations.
  • Proficient with Microsoft Office Suite
  • Ability to learn technology tools and systems to track, manage, develop and deploy work
  • Available to work 10-20 hours/week during the academic year, either hybrid or fully remote
  • Available to work 40 hours/week during the summer; required in-office days of Tuesday, Wednesday and Thursday, with additional days in office pending role requirements.

Preferred Qualifications:

  • Preferred: knowledge or experience in Adobe marketing platforms and Adobe creative cloud

Additional Information

All your information will be kept confidential according to EEO guidelines.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at [email protected]

Please inform us if you meet the definition of a "Covered DoD official".

At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources:Nonimmigrant Workers and Green Card for Employment-Based Immigrants 

Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them. 

Skills Required

  • Currently pursuing a bachelor's degree in marketing or a related business program
  • Must be a current junior or senior
  • Strong verbal and written communication skills
  • Ability to take initiative, prioritize, and manage multiple tasks simultaneously
  • Ability to use data to inform decisions and make recommendations
  • Proficiency with Microsoft Office Suite
  • Ability to learn technology tools and systems for tracking, managing, developing, and deploying work
  • Availability to work 10 to 20 hours per week during the academic year
  • Availability to work 40 hours per week during the summer
  • Availability for required in-office days Tuesday through Thursday during the summer
  • Knowledge or experience with Adobe marketing platforms and Adobe Creative Cloud

Wellmark Blue Cross and Blue Shield Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wellmark Blue Cross and Blue Shield and has not been reviewed or approved by Wellmark Blue Cross and Blue Shield.

  • Fair & Transparent Compensation Pay is considered competitive in common frontline roles, with Customer Service Representative pay above typical market levels. Compensation is often viewed as a relative strength compared to other workplace factors.
  • Healthcare Strength Benefits are described as comprehensive, with medical, dental, and vision coverage highlighted as a differentiator. Strong health coverage appears to contribute meaningfully to overall pay satisfaction.
  • Retirement Support Retirement programs include a 401(k) with match alongside a separate pension, an uncommon combination in today’s market. Principal is identified as the retirement plan provider, reinforcing program stability.

Wellmark Blue Cross and Blue Shield Insights

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The Company
HQ: Des Moines, IA
1,783 Employees
Year Founded: 1939

What We Do

Wellmark Blue Cross and Blue Shield and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota. And through the Blue Cross Blue Shield Association, Wellmark is part of a trusted national network that insures more than 100 million people. That's nearly 1/3 of all Americans. Wellmark offers flexible benefit designs, competitive prices, and a large selection of providers. Nearly all physicians and hospitals in Iowa and South Dakota participate with Wellmark, and the Blue Cross and Blue Shield Association provides extensive national and international coverage. *Wellmark Blue Cross and Blue Shield is An Independent Licensee of the Blue Cross and Blue Shield Association serving Iowa and South Dakota.

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