Marketing Programs & Operations Supervisor

About ANA: 

Join a recognized industry leader - Alliance North America was proudly named a 2025 Top Workplace in the Manufacturing Industry, an honor based entirely on feedback from our own employees about our culture, values, and workplace experience.

Alliance North America was established in 2017 and is proud to be the sole North American supplier of AIRMAN Power Generators, AIRMAN Air Compressors, and ANA’s patented EBOSS® Hybrid Energy System and Smart load bank system.  Our commitment to our customers is to Make their World Easier, by answering the phone, understanding their needs, and taking ownership to provide them solutions. With a large parts inventory and more than 90% of all orders shipping within 24 hours, you never have to worry about spare parts. We help keep your fleet in top condition with our world class Support Department, who are always ready to help and be a resource by providing training on our equipment.

The Marketing Programs & Operations Supervisor is a hands-on execution leader responsible for delivering marketing campaigns, tradeshows, sales enablement coordination, corporate store management, and marketing operations with discipline, speed, and accountability.

This is a working supervisor role. Approximately 60 percent of the time is dedicated to direct execution of campaigns, event planning, asset coordination, and operational management. The remaining 40 percent is devoted to supervising digital execution, marketing reporting, and data governance functions.
This role ensures marketing programs launch on schedule, tradeshow execution is operationally sound, digital channels operate with discipline, sales materials remain organized and accessible, and marketing performance is accurately tracked and reported. Strategic direction, brand positioning, and messaging architecture are under the VP of Marketing.

This position is fully onsite, and the work schedule is weekdays from 8:00 am – 5:00 pm.  This role reports to the VP of Marketing.

Role & Responsibilities:

Campaign & Program Execution:  

• Build and manage detailed campaign timelines from planning through launch 
• Coordinate cross-functional execution across creative, digital, and data teams 
• Oversee landing page builds, email deployment, and campaign configuration within HubSpot 
• Ensure tracking, tagging, and reporting frameworks are in place prior to launch 
• Maintain marketing calendar integrity and enforce deadline discipline 
• Conduct structured post-campaign performance reviews 
• Actively drive execution, not simply oversight 
• Serve as the operational owner responsible for ensuring marketing programs move from concept to launch without execution gaps 

Tradeshow & Event Leadership:  

• Own end-to-end planning and logistics for approximately 12 tradeshows annually, with 9 occurring January through April 
• Coordinate tradeshow PR & sponsorship elements as part of overall event planning 
• Manage vendor relationships, contracts, shipping, and on-site coordination 
• Oversee booth asset coordination and production timelines 
• Align tradeshow execution with sales objectives and campaign calendar 
• Ensure lead capture systems are properly configured and tested prior to each show 
• Ensure all tradeshow leads are routed accurately within 48 hours 
• Deliver post-event ROI analysis and performance reporting within 10 business days 
• Maintain operational excellence across all marketing events 
• Travel required: approximately 30% (may include overnight and multi-day trips)

Sales Enablement & Asset Coordination:  

• Coordinate development and updates of approved sales collateral in partnership with marketing leadership and creative resources 
• Organize and maintain a centralized repository of current sales materials 
• Coordinate distribution of approved marketing materials to sales teams and reps 
• Ensure tradeshow materials and digital campaigns align with approved sales tools 
• This role coordinates and organizes sales support materials but does not own the messaging strategy or creative development. 

Corporate Store & Branded Material Management: 

• Manage ANA corporate store platform and vendor relationships 
• Oversee apparel, promotional items, and branded material inventory levels 
• Coordinate forecasting and replenishment aligned with tradeshow calendar and seasonal demand 
• Ensure brand compliance across all distributed merchandise 
• Manage distribution processes to internal teams and independent representatives 
• Monitor budget allocation and cost controls related to promotional materials 

Marketing Operations & Workflow Governance:  

• Own the marketing intake, prioritization, and request assignment process across all campaigns, events, and support requests 
• Maintain Asana governance and task accountability 
• Enforce campaign launch readiness standards 
• Coordinate HubSpot campaign builds and automation execution 
• Monitor CRM hygiene and lifecycle integrity in partnership with the Data Coordinator 
• Ensure dashboards and reporting cadence are maintained consistently 
• Maintain visibility of all active campaigns, requests, and event preparations to ensure workload balance and deadline adherence 

Marketing Request Intake & Management:

• Manage the structured intake and routing of marketing support requests from Sales, independent representatives, and internal departments 
• Evaluate requests for completeness, business impact, and alignment with marketing priorities 
• Assign requests to appropriate resources (Digital, Data, or supporting marketing functions) based on workload and urgency 
• Establish and communicate expected timelines for request completion 
• Personally execute requests when workload balance or urgency requires direct completion 
• Maintain visibility of all active requests and ensure timely follow-through 
• Escalate priority conflicts or resource constraints to marketing leadership when necessary 
• Track request volume, turnaround time, and recurring request patterns to improve operational efficiency 

Decision Authority:  

• Owns campaign execution timelines  
• Owns tradeshow operational decisions  
• Owns workflow enforcement and readiness standards  
• Owns corporate store and branded material management processes  
• Supervises Digital and Data execution performance  
• Owns prioritization of marketing execution work across campaigns, events, and internal requests 
• Escalates strategic or brand conflicts to the VP of Marketing  

Team Supervision:  

• Directly supervise: Marketing Specialist- Digital, Marketing Data Coordinator  
• Execution quality standards 
• Performance coaching and accountability 
• Ensuring digital campaign accuracy and reporting integrity 
• Ensuring data accuracy, dashboard discipline, and reporting clarity 
• Supervises execution standards, not brand strategy or messaging direction. 
• Set weekly execution priorities for Digital and Data functions aligned with campaign and event timelines 
• Review campaign builds, digital deployments, and reporting outputs for accuracy before release 
• Ensure digital and data resources are aligned with campaign schedules and event timelines 
• Identify workload constraints and reallocate work when required  
• Conduct regular workload reviews to ensure Digital and Data resources remain aligned with campaign, event, and reporting priorities 

Timesheet Management & Approvals:  

• Review, verify, and approve employee timesheets, sick time, paid time off (PTO), and floating holiday requests in a timely and accurate manner, ensuring compliance with company policies, payroll schedules, and applicable labor regulations.  
• Evaluate and manage time-off approvals with consideration for maintaining appropriate staffing levels to support operational needs and quality output.  
• Resolve discrepancies, address timekeeping issues, and coordinate with payroll as needed to ensure accurate and timely pay processing. 

Performance Documentation & Support:  

• Actively manage employee performance by maintaining ongoing documentation related to skills, performance trends, development progress, and compliance.  
• Conduct regularly scheduled one-on-one meetings to provide coaching, feedback, and goal alignment.  
• Utilize documented insights to support annual performance reviews, performance management processes, succession planning, and informed management decision-making, including identifying high-potential talent and workforce readiness. 

Success Metrics:  

Marketing Operations & Execution: 

• Campaigns launched on schedule with tracking and attribution configured 
• Tradeshow execution delivered without operational gaps 
• 100% lead routing completed within 72 hours after the event closes 
• Post-event performance reporting delivered within 15 business days 
• Marketing calendar adherence across campaigns and events 
• Timely completion of marketing requests from sales and internal teams 
• Corporate store inventory accuracy and budget discipline 

Digital Channel Execution: 

• Website updates were deployed accurately and aligned to campaign timelines 
• Email marketing campaigns executed with correct segmentation and tracking 
• Social media publishing is maintained according to the content calendar 
• Digital campaign configurations completed prior to launch deadlines 
• Measurable improvement in digital lead generation and engagement metrics 

Data Governance & Reporting:

• CRM hygiene maintained according to defined lifecycle standards
• Campaign attribution tracking implemented before campaign launch
• Marketing dashboards updated consistently and accurately
• Lead capture systems validated prior to events and campaigns
• Clear, actionable marketing performance reporting delivered to leadership

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred  
5 to 8 years of B2B marketing experience  
Demonstrated hands-on campaign and tradeshow ownership  
Experience managing multiple concurrent events  
Experience coordinating sales support processes and asset management  
Proficiency in HubSpot or similar marketing automation platform  
Strong project management and organizational discipline  
Experience supervising or coordinating team members  
Strong understanding of digital marketing channels, including website management, email marketing, and social media  
Experience overseeing CRM systems and marketing performance reporting  
Ability to operate effectively in a lean, high-accountability environment  
Estimated 25–35 percent travel for tradeshows, primarily January through April  
Ability to lift to 40 lbs. occasionally and be on site for long event days  

ANA’s Core Values:

• Root Cause Problem Solving
• Be Creative with Solutions
• Build open and honest relationships
• Build a positive team and family spirit
• Be inclusive
• Look for better ways
• Be humble
• Urgency

Benefits & Perks:

• Competitive pay
• 401k with company contribution
• Medical, Dental, & Vision
• Life Insurance
• Voluntary Accident Insurance
• Voluntary Critical Illness Insurance
• Employee Assistance Program
• Employee Appreciation Programs