WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role
We’re looking for a strong storyteller to lead Zeta’s editorial strategy and create content that helps Zeta reach new audiences.
You’ll lead the evolution of Zeta’s blog — building it into a destination for product stories, insights, and perspectives. The blog will serve as a foundation for content that gets amplified across campaigns, social, and events to support top-of-funnel growth and pipeline.
This role is responsible for defining the editorial strategy, content priorities, and storytelling approach for Zeta’s blog in partnership with Product Marketing, Growth Marketing, and other stakeholders across the business.
This includes pitching ideas, writing original posts, and editing contributions from across the business, especially from Product Marketing teams — turning product updates, features, and ideas into clear, useful stories for specific audiences. You’ll work closely with Product Marketing and Growth Marketing to identify the most important stories to tell, align content to business priorities, and ensure execution against the editorial roadmap.
This role sits within Corporate Marketing and plays a key role in how we show up in organic channels — building content with GEO (Generative Engine Optimization) in mind, so it performs well in search and is surfaced, understood, and trusted by LLMs.
You’ll operate with a newsroom mindset — bringing ideas to the table and turning them into high-quality content quickly and consistently.
While this is a hands-on content role, it also requires strong cross-functional leadership to align stakeholders, prioritize opportunities, and guide content from concept through publication.
Responsibilities
- Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals
- Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences
- Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling
- Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities
- Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals
- Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust
- Maintain a high bar for writing quality, voice, and editorial consistency
- Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution
- Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments
Who You Are
6+ years of experience in editorial, content, or product marketing within a B2B technology company
Strong writer and editor, with experience producing high-quality blog or newsroom-style content
Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences
Skilled at editing and shaping content from multiple contributors into a consistent, high-quality voice
Highly proactive and idea-driven — you bring a constant stream of content angles and story ideas
Strong cross-functional collaborator with experience working across Product Marketing, Product, Demand Generation, and Corporate Marketing teams
Detail-oriented and organized, able to manage multiple drafts and deadlines simultaneously
Able to balance strategic thinking with hands-on execution in a fast-paced environment
- A consistent cadence of high-quality, publish-ready blog content
- Content that contributes to organic pipeline and inbound interest
- Increased visibility in AI generated answers and search results
- Clear adoption and reuse across marketing campaigns and sales
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $110,000 - $120,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-DD1
Skills Required
- 6+ years of experience in editorial, content, or product marketing within a B2B technology company
- Proven strong writing and editing skills with experience producing high-quality blog or newsroom-style content
- Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences
- Experience editing and shaping content from multiple contributors into a consistent, high-quality voice
- Experience partnering with Product Marketing, Growth Marketing, Product, and Demand Generation teams
- Experience building content optimized for search and AI-generated answers (GEO/SEO/LLMs)
- Strong organizational skills, able to manage multiple drafts, deadlines, and an editorial calendar
- Data-informed approach: use performance insights and audience trends to guide editorial decisions
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
