Marketing Product Manager

Posted 6 Days Ago
Be an Early Applicant
Montréal, QC, CAN
In-Office
Mid level
Gaming
The Role
Develop and execute Rainbow Six brand extension strategy across transmedia, licensing, partnerships, and related initiatives. Identify growth opportunities, guide internal teams and external partners, maintain brand governance, and ensure consistent brand representation. Coordinate stakeholders, evaluate market and audience trends, track initiative performance, and use insights to optimize future activities. Support strategic briefs, partner discussions, presentations, and events while aligning initiatives with franchise strategy and product visions.
Summary Generated by Built In
Company Description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Job Description

As a Marketing Product Manager within the Rainbow Six Brand Extensions team, you will help drive the expansion of the franchise beyond its core games and marketing campaigns.

Working across transmedia, licensing, partnerships and other brand extension initiatives, you will identify and develop opportunities to grow the Rainbow Six brand, reach new audiences and strengthen its long-term value.

You will collaborate closely with Marketing teams across the Rainbow Six franchise, Brand Creative Services, Core Services expert teams and external partners to ensure that every initiative reflects the franchise's identity, product visions and strategic direction.

You will also play a key role in brand governance, maintaining visibility across brand extension initiatives, providing creative and strategic guidance, and ensuring the quality and consistency of how the brand is represented.

 

WHAT YOU'LL DO

  • Contribute to and drive the development of the Rainbow Six brand extension strategy across transmedia, licensing, partnerships and other opportunities beyond the core games.
  • Identify and assess new opportunities to expand the franchise into new audiences, platforms and revenue streams.
  • Develop and steer licensing opportunities and strategic partnerships in collaboration with internal expert teams and external partners.
  • Partner with Core Services teams to develop transmedia initiatives aligned with the vision and positioning of each Rainbow Six product.
  • Maintain visibility across brand extension initiatives and ensure alignment with the franchise's overall brand strategy.
  • Provide strategic and creative guidance to internal teams and external partners throughout the development of brand extension initiatives.
  • Review and approve initiatives and marketing deliverables to ensure quality, consistency and on-strategy representation of the Rainbow Six brand.
  • Translate brand positioning and strategic objectives into clear briefs, communication directions and actionable plans for internal and external teams.
  • Coordinate multiple stakeholders and initiatives, balancing strategic priorities, partner needs, production constraints and timelines.
  • Collaborate closely with Marketing teams across the various Rainbow Six games, Brand Creative Services and Core Services to ensure consistency across the broader brand ecosystem.
  • Monitor the market, competitors, gaming communities and the broader entertainment landscape to identify relevant trends and opportunities for the franchise.
  • Track the performance, impact and value of brand extension initiatives and, in collaboration with Core Services, use insights to guide future optimization.
  • Support the preparation of presentations, partner discussions, events and other activities related to brand extension initiatives.

Qualifications

WHAT YOU'LL BRING

  • A university degree in marketing, business, communications or a related field, or equivalent relevant experience.
  • At least 2–3 years of experience in marketing, brand management, product marketing, partnerships, licensing, entertainment or another relevant field.
  • Strong understanding of brand strategy and the ability to translate a brand vision into concrete initiatives and experiences.
  • Excellent project management and organizational skills, with the ability to manage several initiatives and stakeholders simultaneously.
  • Strong communication and collaboration skills and the ability to work effectively across multidisciplinary teams.
  • The ability to provide clear creative and strategic feedback and confidently defend a point of view when needed.
  • A proactive, opportunity-driven mindset with an interest in identifying new ways to grow and strengthen a brand.
  • Strong analytical skills and a results-oriented approach to evaluating the impact and value of initiatives.
  • Adaptability and comfort working in a fast-moving environment with evolving priorities.
  • Knowledge of the video game and entertainment industries and a strong understanding of their audiences and trends.
  • Experience with transmedia, licensing, partnerships or intellectual property management is an asset.
  • Proficiency in both English and French.

Skills Required

  • University degree in marketing, business, communications, or a related field, or equivalent relevant experience
  • At least 2–3 years of experience in marketing, brand management, product marketing, partnerships, licensing, entertainment, or a related field
  • Strong understanding of brand strategy and ability to translate brand vision into concrete initiatives and experiences
  • Strong project management and organizational skills
  • Ability to manage multiple initiatives and stakeholders simultaneously
  • Strong communication and collaboration skills across multidisciplinary teams
  • Ability to provide clear creative and strategic feedback and defend a point of view
  • Proactive, opportunity-driven mindset
  • Strong analytical skills and results-oriented approach
  • Adaptability and comfort working in a fast-moving environment with evolving priorities
  • Knowledge of the video game and entertainment industries and their audiences and trends
  • Proficiency in English and French
  • Experience with transmedia, licensing, partnerships, or intellectual property management

Ubisoft Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ubisoft and has not been reviewed or approved by Ubisoft.

  • Healthcare Strength Health coverage in the U.S. includes medical, dental, and vision options with HSA funding to cover the deductible, plus access to One Medical and a mental‑health program. Several studios also provide telemedicine and, in some regions, on‑site clinic services.
  • Leave & Time Off Breadth Time off includes paid vacation, holidays, wellness time, volunteer PTO, and a sabbatical available after five years in the U.S. Canadian studios highlight six weeks of vacation and additional local days tied to occasions or seasonal reduced hours.
  • Parental & Family Support Enhanced parental leave with salary top‑ups is emphasized in multiple regions, including Canada. In the U.S., a travel‑expense program supports access to reproductive healthcare when services are out of state.

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The Company
HQ: Montreuil
21,450 Employees
Year Founded: 1986

What We Do

Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.

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