Product Manager, Marketing Orchestration

Posted Yesterday
Be an Early Applicant
3 Locations
Remote or Hybrid
240K-320K Annually
Entry level
Big Data • Information Technology • Software • Database • Analytics
Make your marketers limitless. Hightouch is a data and AI platform for agentic marketing.
The Role
Own Hightouch’s core marketing product portfolio, including audiences, analytics, experimentation, trait building, and orchestration. Set product vision and priorities, lead 0-to-1 innovation, improve adoption, and drive revenue outcomes. The role requires close collaboration with Engineering, Design, executives, customers, and go-to-market teams. This senior, hands-on product leadership position involves managing multiple workstreams, validating market needs, defining MVPs, and presenting product strategy and customer insights.
Summary Generated by Built In
About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.

At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.

About the Product Team

You’ll join a lean, world-class Product Team. We’ve thought deeply about what winning product culture looks like in competitive markets being reshaped by AI. The team prizes founder-level commercial instinct, the bandwidth to cover broad areas, and extremely fast iteration aided by product-minded engineers and AI. We’re the team that invented Reverse ETL, pioneered the Composable architecture, landed AI Decisioning as a category, and most recently invented Agentic Marketing.

Why this role matters

This portfolio is the majority of Hightouch's revenue — and it deserves a single, dedicated owner. Audiences, traits, experiments, analytics, and orchestration are the surfaces our customers live in every day, but the unifying vision across them has so far been carried by founders and shared across the team. We're hiring this role to change that: one person accountable for the health, direction, and growth of our core.

What you’ll own

We're looking for a product leader for the core surface area of Hightouch: the interfaces marketers live in every day and the largest driver of our revenue. You'll own a broad portfolio spanning:

  • Audiences — the segmentation and targeting experience at the center of Hightouch
  • Charts & Dashboards — analytics surfaces for customers to uncover audience insights and monitor performance
  • Experiments — automation and measurement tools to run & monitor cross-channel experiments
  • Trait Building — no-code interfaces to build custom business logic and data attributes to power marketing campaigns
  • Orchestration — primitives for how campaigns and journeys are sequenced and coordinated globally across all of Hightouch

We need someone who can drive clarity, set prioritization, and bring a unifying vision across that entire portfolio.

What you’ll do

The role’s mandate spans multiple modes of product work: from 0-1 innovation to deepening established surfaces to scaling emerging areas. A significant part of the job will be deciding what to prioritize and what outcomes to achieve in which order to hit our company revenue goals. Some examples include:

  • Building 0→1 in global orchestration: defining the right audience, campaign and journey primitives for AI-native, Fortune 100-class marketing programs
  • Expanding audience targeting & syncing to better support advanced use cases like couponing and live auctions
  • Transforming our investment in charts, dashboards, and experimentation to better interface with Hightouch Agentic Marketing

This is a senior, hands-on role — think “product GM.” You'll be fully accountable for both product adoption and go-to-market success, leading across multiple Engineering and Design workstreams. You'll present frequently to customers, work directly with executives, and shape company strategy.

About You

  • Customer Obsession: You are a relentless customer champion. Your superpower is the ability to forge deep connections, intuitively anticipating needs before customers can even articulate them.
  • Technical Aptitude: More than just understanding technical concepts, you're a translator who turns complex engineering challenges into elegant, accessible solutions. You speak both engineer and business fluently.
  • Strong Communicator: You can drive clarity and distill complex ideas into compelling narratives that inspire teams and resonate with users, turning insights into action.
  • Hunger and Speed: Speed isn't just a preference for you—it's a way of life. You thrive in a high-energy environment where rapid iteration and bold moves are the default, not the exception.
  • Outcome Mindset: You're not a feature factory—you're a strategic mastermind who reverse-engineers success. Every decision you make is laser-focused on driving measurable business impact, turning product vision into tangible results.

Interview Process

  • Hiring Manager Interview [30m]: Chat with Hiring Manager about past experiences and interests to assess role and company fit.
  • Technical & UX Interview [90m]: Live conversation with a Product Manager covering the technical architecture and user experience of a potential feature inside Hightouch.
  • Case Study Interview: Part 1 [45m]: Presentation of the take-home case study (1st part), focusing on problem space discovery and GTM validation.
  • Case Study Interview: Part 2 [45m]: Presentation of the take-home case study (2nd part), focusing on solution mapping and MVP scope.

We are looking for talented, intellectually curious, and motivated individuals who are interested in tackling the problems above. This is a senior role, but we focus on impact and potential for growth more than years of experience. The salary range for this position is $240,000 - $320,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10 year post-termination exercise window.

E-Verify Statement

Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.


E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)

Skills Required

  • Demonstrated customer obsession and ability to build deep customer relationships
  • Technical aptitude and ability to translate complex engineering concepts into accessible product solutions
  • Strong communication skills and ability to create compelling narratives that drive clarity and action
  • Ability to prioritize product investments and define measurable business outcomes
  • Ability to work effectively in a fast-paced, high-energy environment with rapid iteration
  • Experience leading across multiple Engineering and Design workstreams
  • Experience with product adoption and go-to-market success
  • Interest in tackling marketing orchestration, audience targeting, analytics, experimentation, and AI-native product challenges

Hightouch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hightouch and has not been reviewed or approved by Hightouch.

  • Strong & Reliable Incentives Sales incentive plans are portrayed as competitive and well-structured, with on-target earnings that offer meaningful upside for high performers. Incentive design is highlighted as a strength within go-to-market roles.
  • Healthcare Strength Medical, dental, and vision coverage is presented as comprehensive, with employer-paid premiums for employees and substantial contributions for dependents. This reduces out-of-pocket costs and boosts overall total-rewards value.
  • Equity Value & Accessibility Equity grants are a standard part of compensation with a clear vesting schedule, and there is evidence of occasional liquidity via an employee tender offer. These factors make equity a more tangible component of total compensation.

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The Company
HQ: San Francisco, CA
370 Employees
Year Founded: 2020

What We Do

Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks. Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.

Why Work With Us

Our team focuses on making a meaningful impact for our customers. We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

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