Marketing Product Manager

Posted Yesterday
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Montréal, QC, CAN
In-Office
Mid level
Gaming
The Role
Lead product marketing for a Rainbow Six title: define positioning, target audiences, USPs, and messaging; create foundational marketing assets; collaborate with development, research, analytics, and publishing teams to inform strategy and ensure consistent messaging throughout production.
Summary Generated by Built In
Company Description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Job Description

As a Product Manager at Ubisoft, you will be responsible for defining and leading the product marketing strategy for a Rainbow Six title in order to develop a clear and distinctive positioning, enhance the game’s appeal, and lay the marketing groundwork necessary for its commercial success.

You will be able to translate the game’s creative vision, player expectations, and market trends into marketing strategies, messages, and assets that support product development and prepare for future launch campaigns.

 

WHAT YOU'LL DO

  • Define the product positioning, target audiences, value propositions, USPs, and key messages for this Rainbow Six title.
  • Develop a deep understanding of the game, its genre, its market, and its players in order to become the primary marketing expert for internal teams.
  • Identify opportunities arising from PC market trends, the indie ecosystem, and competitive benchmarks to continuously refine the product’s positioning and differentiation.
  • Collaborate closely with development teams to provide a marketing and player perspective on features, gameplay systems, and creative directions when relevant.
  • Contribute to strategic discussions for the project to enhance the game’s appeal and commercial potential.
  • Develop foundational marketing assets to effectively present, explain, and promote this title to marketing teams, partners, and players.
  • Produce product reference materials, including product pitches, deep dives, dev diaries, gameplay presentations, FAQs, and other content that fosters a deep understanding of the game.
  • Ensure consistency in messaging, narratives, and produced assets throughout development.
  • Collaborate with the Marketing Publishing team to ensure the product’s foundational elements are effectively communicated to marketing campaigns.
  • Work closely with the development teams to ensure a shared understanding of the product’s positioning, strengths, and opportunities.
  • Collaborate with the Research, User Research, and Analytics teams to continuously deepen our understanding of players, the market, and the competition.
  • Identify and recommend improvements to enhance the product’s appeal and the quality of the marketing foundations developed during production.

Qualifications

WHAT YOU'LL BRING

  • Demonstrate strong expertise in PC gaming, the indie ecosystem, and player expectations to effectively guide product marketing decisions.
  • Excellent ability to synthesize and simplify information to transform complex topics into clear, engaging, and actionable messages and content.
  • A bachelor’s degree in marketing, business, or the equivalent.
  • An understanding of indie culture and the video game production process.   
  • A collaborative spirit.
  • Excellent interpersonal and communication skills, along with attention to detail and a sense of priorities. 
  • A flexible approach to presentations: you can gauge an audience’s reaction and adapt your style accordingly. 
  • High adaptability in the face of frequent changes that occur during production.

Skills Required

  • Bachelor's degree in marketing, business, or equivalent
  • Strong expertise in PC gaming, indie ecosystem, and player expectations
  • Understanding of indie culture and video game production process
  • Ability to synthesize and simplify complex information into clear, actionable messages and content
  • Excellent interpersonal and communication skills, attention to detail, and sense of priorities
  • Collaborative spirit and ability to work closely with development, research, analytics, and marketing teams
  • Flexible presentation skills and ability to adapt style to audience
  • High adaptability to frequent changes during production

Ubisoft Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ubisoft and has not been reviewed or approved by Ubisoft.

  • Healthcare Strength Health coverage in the U.S. includes medical, dental, and vision options with HSA funding to cover the deductible, plus access to One Medical and a mental‑health program. Several studios also provide telemedicine and, in some regions, on‑site clinic services.
  • Leave & Time Off Breadth Time off includes paid vacation, holidays, wellness time, volunteer PTO, and a sabbatical available after five years in the U.S. Canadian studios highlight six weeks of vacation and additional local days tied to occasions or seasonal reduced hours.
  • Parental & Family Support Enhanced parental leave with salary top‑ups is emphasized in multiple regions, including Canada. In the U.S., a travel‑expense program supports access to reproductive healthcare when services are out of state.

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The Company
HQ: Montreuil
21,450 Employees
Year Founded: 1986

What We Do

Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.

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