The Role
Executes marketing and PR initiatives across North America, including press relations, events, awards, thought leadership, case studies, social media, digital analytics, lead-generation content, and new-business support. The role builds agency awareness, strengthens media and client engagement, coordinates content production, and supports commercial growth through compelling storytelling and strategic communications.
Summary Generated by Built In
Working out of Imagination's New York studio, you’ll play a crucial role in amplifying the local and global presence of the agency across North America. Through an eclectic range of marketing and PR activities, you’ll help deliver against Imagination's global marketing strategy in North America and amplify awareness of Imagination’s experiential marketing solutions, project work, and original thinking across a diverse range of sectors and clients spanning both B2B and B2C.
As the Marketing & PR Executive, you'll work closely with the Global PR & Marketing Manager, collaborating across departments, projects, and levels of seniority to help grow and develop the agency’s voice. Success in the role will mean driving awareness of Imagination amongst new audiences, sustaining engagement amongst existing audiences, driving improved market perception, and contributing to new business opportunities and wins.
Key Responsibilities
PR, Fame-Building & Events
Press & Media Relations: Build and nurture a strong network of press, trade publications, and media partners across North America to secure targeted media coverage. Manage the day-to-day relationship with Imagination’s US PR agency to ensure relevant and consistent coverage and content. Support day-to-day PR communications across the business.
Event Strategy: Identify and coordinate participation in relevant industry events to improve agency fame and presence. You’ll also manage any Imagination owned client engagement events, including panel discussions, leadership breakfast events etc.
Award Writing & Submissions: Identify and manage relevant awards opportunities in the US spanning experiential, creative, and marketing industries. Tailor storytelling around our work to relevant award categories that boost Imagination’s profile and strengthen existing client relationships. Work closely with client teams to develop submissions, coordinate attendance at award ceremonies and communicate wins.
Thought Leadership: Work closely with Imagination’s strategy and leadership teams to develop original, insightful and valuable content aligned with our core services, emerging North American cultural trends and key client challenges. Proactively identify opportunities for
Imagination’s creative and strategic leaders to share their expertise through speaking engagements, industry panels, interviews and judging roles.
Content Creation & Storytelling
Case Studies & Content: Write and package narrative-driven case studies, project summaries and campaign highlights that articulate Imagination's creative and strategic impact. Work with the Global PR & Marketing Manager to develop and publish North American content across Imagination’s website and social channels.
Social Media & Copywriting: Support the global marketing team in developing Imagination’s social media strategy, with a particular focus on North American audiences and LinkedIn. Draft engaging content aligned with global brand guidelines, contribute to content planning, schedule posts and source relevant assets.
Creative Content Production: Collaborate with designers and creative teams to develop compelling visual assets and content for Imagination’s website, social channels and wider marketing initiatives.
Digital Marketing & Analytics: Utilize tracking and analytics tools to monitor content performance, understand audience engagement and identify opportunities to improve Imagination’s digital marketing strategy.
New Business & Lead Generation
Lead-Generating Content: Support the development and delivery of targeted marketing content and campaigns designed to engage prospective clients, communicate Imagination’s capabilities and generate new business opportunities.
New Business Support: Work closely with the Managing Director and Business Directors to support incoming leads, credentials presentations, introductory client conversations and RFP responses.
Marketing & Business Development Coordination: Provide day-to-day support across the Marketing, PR and New Business teams, helping ensure activities are coordinated and aligned with the agency’s wider commercial objectives.
What success could look like in Year 1:
What success could look like in Year 1:
Increased Market Perception: Measurable uplift in brand awareness and press coverage across targeted North American trade and business media.
Elevated Presence: Secure a strategic presence at top-tier industry events and key awards submissions.
Streamlined Pipeline: A steady stream of high-quality case studies and social content regularly published across global channels.
Skills, Knowledge and Expertise
- Experience in a marketing or PR role, ideally within a creative, experiential or communications environment.
- Excellent writing and storytelling skills, with the ability to adapt content for different audiences and channels.
- A creative approach to social media strategy, content development and audience engagement.
- A strategic mindset, entrepreneurial spirit and strong attention to detail.
- Highly developed interpersonal and communication skills, with a positive, proactive and collaborative approach.
- Ability to manage multiple projects, prioritise effectively and work efficiently under tight deadlines.
- An eagerness to learn, contribute ideas and get involved across different areas of the business.
- Experience managing website CMS platforms is an advantage.
- Proven background interpreting data from analytics platforms such as Google Analytics is an advantage.
- Previous agency experience is an advantage but not essential.
Benefits
What we can offer you:
- Work with a state-of-the-art product and deliver it to exciting and innovative brands
- Learning and development opportunities that contribute to professional growth
- A fun, engaging work culture
- Be part of a mission-driven team that values agility, integrity, and excellence
- Opportunity to contribute to large-scale, high-impact projects from day one
Benefits and perks offered:
- Comprehensive paid time off benefits
- Hybrid work model, where our team comes into the office a minimum of 3 days per week
- Generous parental leave
- Up to 4% safe harbor company 401k match
- Comprehensive, low-cost health benefits
Skills Required
- Experience in a marketing or public relations role, ideally in a creative, experiential, or communications environment.
- Excellent writing and storytelling skills adaptable to different audiences and channels.
- Creative approach to social media strategy, content development, and audience engagement.
- Strategic mindset, entrepreneurial spirit, and strong attention to detail.
- Highly developed interpersonal and communication skills with a proactive, positive, and collaborative approach.
- Ability to manage multiple projects, prioritize effectively, and work efficiently under tight deadlines.
- Eagerness to learn, contribute ideas, and participate across different areas of the business.
- Experience managing website CMS platforms.
- Experience interpreting data from analytics platforms such as Google Analytics.
- Previous agency experience.
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The Company
What We Do
Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG, Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement
