Job Description
Just imagine shaping how the LEGO® brand builds demand across Spain and Portugal. Then make it real.
About the role
As our Marketing Planning & Performance Manager for Iberia, you’ll lead insight-driven marketing planning, budget management and marketing effectiveness. You’ll translate global and Western Europe priorities into commercially grounded local plans. Working closely with Marketing and Finance, you’ll connect consumer, shopper and market insights with investment decisions, monitor performance and recommend action when results move off track. The position will belong to the marketing leadership team reporting directly to the Head of Marketing.
Required Qualifications
- Proven experience in coordinating planning cycles, tracking spend and forecasts, investigating variances and supporting month-end and year-end financial processes.
- Strong ease working with figures and complex datasets; ability to check data accuracy, identify trends and variances, interpret marketing, consumer, shopper and commercial data, evaluate effectiveness and translate findings into actionable recommendations.
- Advanced Excel, strong PowerPoint and confidence working with reporting and planning systems to produce accurate analysis and clear decision-ready presentations.
- Stakeholder influence and collaboration: build strong relationships across Marketing, Finance and regional teams
- Being able to connect analysis to business priorities, communicate a clear storyline and present practical recommendations to senior stakeholders.
- Prioritisation, ownership and adaptability: focus on the highest-impact priorities - make trade-offs, anticipate risks, maintain attention to detail and deliver reliably under pressure
- Professional fluency in English and Spanish
Preferred Qualifications
- Applied marketing mix modelling, campaign evaluation, or consumer and shopper research to guide media and marketing investment decisions.
- Coordinated integrated marketing plans across multiple markets, aligning local priorities with regional direction.
What you'll build
- Coordinating the marketing contribution to Iberia’s annual strategy, bringing together insights and priorities to shape a coherent plan aligned with business objectives and Western Europe direction.
- Optimising marketing budgets throughout the year, allocating and reallocating investment in line with strategic priorities and business performance to focus resources where they can have the greatest impact.
- Balancing brand-building priorities, commercial objectives and budget constraints, including recommendations to address gaps to target.
- Translating complex performance data and marketing effectiveness findings into practical investment choices and clear stakeholder narratives.
- Improving planning tools, data quality and ways of working while building shared ownership of performance and continuous learning.
If you’ve owned a marketing budget or planning cycle and used performance data to change an investment decision, you’ll feel at home here. What matters most is making complex findings clear, practical and useful.
Life on the team
You’ll join the Iberia Marketing team, which creates demand through locally relevant programmes grounded in consumer, shopper and commercial understanding. You’ll collaborate across Brand Marketing, Digital Media, Brand Relations, Trade Marketing and Finance. You’ll take ownership, manage competing priorities and communicate clear storylines, while constructively challenging requests when focus is needed.
What success looks like
You’ll create transparent budgets, reliable planning routines and timely performance reviews that lead to action. As the team strengthens integrated planning across Spain and Portugal, you’ll help embed marketing effectiveness and consumer insights into investment discussions. You’ll work closely with the Head of Marketing, the Marketing Leadership Team, Finance, Western Europe peers, insight specialists, the Marketing Effectiveness team and external agencies.
#li-ph
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience coordinating planning cycles, tracking spend and forecasts, investigating variances, and supporting month-end and year-end financial processes
- Ability to work with figures and complex datasets, check data accuracy, identify trends and variances, interpret marketing, consumer, shopper, and commercial data, evaluate effectiveness, and make recommendations
- Advanced Microsoft Excel skills
- Strong Microsoft PowerPoint skills
- Confidence using reporting and planning systems to produce accurate analysis and decision-ready presentations
- Ability to build relationships and collaborate across Marketing, Finance, and regional teams
- Ability to connect analysis to business priorities, communicate clear storylines, and present practical recommendations to senior stakeholders
- Strong prioritization, ownership, adaptability, risk anticipation, attention to detail, and ability to deliver under pressure
- Professional fluency in English and Spanish
- Experience applying marketing mix modelling, campaign evaluation, or consumer and shopper research to guide media and marketing investment decisions
- Experience coordinating integrated marketing plans across multiple markets and aligning local priorities with regional direction
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
